{"id":802,"date":"2013-05-22T09:40:08","date_gmt":"2013-05-22T07:40:08","guid":{"rendered":"http:\/\/icon-vrai.loc\/2013\/05\/22\/tresor-by-lancome\/"},"modified":"2020-10-21T00:18:49","modified_gmt":"2020-10-20T22:18:49","slug":"tresor-by-lancome","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/tresor-by-lancome\/","title":{"rendered":"Tr\u00e9sor by Lanc\u00f4me"},"content":{"rendered":"

September 1990. Paris and New York still carried the faint scent of a decade of excess when this floral perfume, with accents of rose and violet, came into full bloom: Tr\u00e9sor by Lanc\u00f4me.<\/p>\n

Sophia Grojsman created this perfume so it would \u201cgive the urge to subdue\u201d. She imagined a perfume centered around rose otto, symbol of passion. Notes of peach and iris add a fruity touch to the mix. The base notes are equally captivating and mix together amber, musk, and sandalwood. Its bottle is a re-release of the first edition of Tr\u00e9sor created in 1952 by Georges Delhomme. It takes the form of a transparent inverse pyramid that reveals the pinkish liquid within.<\/p>\n

Isabella Rossellini incarnates this new perfume in an advertisement directed by Peter Lindbergh. She’s depicted as a woman in love, her calm serenity a far cry from the excesses of the 80s. The actress is pictured on Paris’ fabled Place du Trocad\u00e9ro, a smile on her lips, as she runs towards her male love interest to the tune of a piano sonata. It’s \u201ca story about eyes meeting, a love story that evokes the universality of femininity\u201d. This is what Youcef Nabi, president of Lanc\u00f4me International, had to say about Tr\u00e9sor.<\/p>\n","protected":false},"excerpt":{"rendered":"

September 1990. Paris and New York still carried the faint scent of a decade of excess when this floral perfume, with accents of rose and violet, came into full bloom: Tr\u00e9sor by Lanc\u00f4me. Sophia Grojsman created this perfume so it would \u201cgive the urge to subdue\u201d. She imagined a perfume centered around rose otto, symbol…<\/p>\n","protected":false},"author":3,"featured_media":799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,18],"tags":[115,273],"class_list":["post-802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-perfumes","tag-icons-3","tag-perfumes"],"acf":[],"yoast_head":"\nTr\u00e9sor by Lanc\u00f4me - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/tresor-by-lancome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u00e9sor by Lanc\u00f4me - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"September 1990. Paris and New York still carried the faint scent of a decade of excess when this floral perfume, with accents of rose and violet, came into full bloom: Tr\u00e9sor by Lanc\u00f4me. Sophia Grojsman created this perfume so it would \u201cgive the urge to subdue\u201d. 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