{"id":7663,"date":"2014-03-05T09:37:27","date_gmt":"2014-03-05T08:37:27","guid":{"rendered":"http:\/\/icon-vrai.loc\/2014\/03\/05\/stetson-celebrates-its-centenary-in-europe\/"},"modified":"2020-10-21T00:13:56","modified_gmt":"2020-10-20T22:13:56","slug":"stetson-celebrates-its-centenary-in-europe","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/stetson-celebrates-its-centenary-in-europe\/","title":{"rendered":"Stetson Celebrates its Centenary in Europe"},"content":{"rendered":"<div>The story of this iconic Wild West hat, that\u2019s actually younger than you might think, begins in 1865 in the far western plains. John B. Stetson, son of a hatter, took up his father\u2019s enterprise and created the most recognized hat in history. First viewed in a negative light, the job of hatter being marginalized at the time, he would earn his pedigree thanks to the success of this bold project. Upon seeing cowboys subject to inclement weather and the blazing sun, the genius created the stetson, this impermeable felt hat that lightly rises and has wide edges, made to protect them all while giving them their telltale look.<\/div>\n<div>Popularized by Buffalo Bill, nicknamed \u201cThe Boss of the Plains\u201d, he galloped the wilderness in search of adventure. James Dean, an actor with an image that was subversive for his time, got a hold of the emblematic hat and raised the edges in a way that was particularly provocative for that era. He once more gave this icon the notion of liberty and independence. A symbol of the American identity, it incarnates a piece of the country\u2019s history, becoming a piece of world renowned cultural patrimony in the process. Later on, designers would take the legend and rework it to open it up to a larger public and take away part of the over-masculine connotation it previously gave off. In 2009, Jean Paul Gaultier succeeded in this perilous exercise for Herm\u00e8s, soon followed by Dior and Armani. For the centenary of its European distributor, Stetson Fedora is offering a collection inspired by the brands\u2019 first styles. The Crosset is rejuvenated and released in different colors, along with the Cayce Top Hat and the Corinth. Each bears a silk lining adorned with the brand\u2019s arms, to give its owner the breadth of a recent but nonetheless rich history, that of the conquest of the States through a fashion emblematic of an entire nation.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The story of this iconic Wild West hat, that\u2019s actually younger than you might think, begins in 1865 in the far western plains. John B. Stetson, son of a hatter, took up his father\u2019s enterprise and created the most recognized hat in history. First viewed in a negative light, the job of hatter being marginalized&#8230;<\/p>\n","protected":false},"author":3,"featured_media":7660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[1715,13466,13474,13475,13464,13472,271,13471,13473,374,8874,13468,3595,13469,13462,13461,13476,13470,13463,13467,4157,13465],"class_list":["post-7663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","tag-armani","tag-buffalo-bill","tag-cayce-top-hat","tag-corinth-hat","tag-cowboy-hat","tag-crosset-hat","tag-dior","tag-fedora-hat","tag-fedora-west-hat","tag-hermes","tag-james-dean","tag-james-dean-hat","tag-jean-paul-gaultier","tag-jean-paul-gaultier-hat","tag-john-b-stetson","tag-stetson","tag-stetson-2014","tag-stetson-fedora","tag-stetson-hat","tag-the-boss-of-the-plains","tag-uma-thurman","tag-wild-west-hat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stetson Celebrates its Centenary in Europe - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/stetson-celebrates-its-centenary-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stetson Celebrates its Centenary in Europe - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"The story of this iconic Wild West hat, that\u2019s actually younger than you might think, begins in 1865 in the far western plains. John B. Stetson, son of a hatter, took up his father\u2019s enterprise and created the most recognized hat in history. First viewed in a negative light, the job of hatter being marginalized...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icon-icon.com\/en\/stetson-celebrates-its-centenary-in-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-05T08:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2014\/03\/stetson_uma_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/stetson-celebrates-its-centenary-in-europe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/stetson-celebrates-its-centenary-in-europe\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"Stetson Celebrates its Centenary in Europe\",\"datePublished\":\"2014-03-05T08:37:27+00:00\",\"dateModified\":\"2020-10-20T22:13:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/stetson-celebrates-its-centenary-in-europe\/\"},\"wordCount\":330,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/stetson-celebrates-its-centenary-in-europe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2014\/03\/stetson_uma_0.jpg\",\"keywords\":[\"Armani\",\"Buffalo-Bill\",\"Cayce-Top-Hat\",\"Corinth-Hat\",\"Cowboy-Hat\",\"Crosset-Hat\",\"dior\",\"Fedora-Hat\",\"Fedora-West-Hat\",\"hermes\",\"James-Dean\",\"James-Dean-Hat\",\"jean-paul-gaultier\",\"Jean-Paul-Gaultier-Hat\",\"John-B-Stetson\",\"Stetson\",\"Stetson-2014\",\"Stetson-Fedora\",\"Stetson-Hat\",\"The-Boss-Of-The-Plains\",\"Uma-Thurman\",\"Wild-West-Hat\"],\"articleSection\":[\"Fashion &amp; 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