{"id":7387,"date":"2014-02-10T10:35:26","date_gmt":"2014-02-10T09:35:26","guid":{"rendered":"http:\/\/icon-vrai.loc\/2014\/02\/10\/rouge-automatique-by-guerlain\/"},"modified":"2020-10-21T00:14:04","modified_gmt":"2020-10-20T22:14:04","slug":"rouge-automatique-by-guerlain","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/rouge-automatique-by-guerlain\/","title":{"rendered":"Rouge Automatique by Guerlain"},"content":{"rendered":"<div>It was in the 1870s, during the dark Franco-Prussian war period, that the creator of Guerlain, Pierre-Fran\u00e7ois Guerlain himself, first presented the invention that would launch makeup into the modern era: the first tube of lipstick, a pushable and rechargeable stick of colored wax. This first lipstick would bear a name destined to traverse the eras and anchor itself in hearts and minds everywhere: \u201cNe m\u2019oubliez pas\u201d, French for \u201cDon\u2019t forget me\u201d.<\/div>\n<div>This modern lipstick designed by <a href=\"http:\/\/icon-vrai.loc\/en\/legend-shalimar-guerlain.html-0\">Guerlain<\/a> was able to be placed and admired upon the lips of any woman, meant to be unsheathed with one hand in between two activities like a new kind of weapon. Its case was designed like a bullet to better act as a springboard for femininity in action. The brand, conveying an image of French elegance and refinement, quickly seduced women the world over. Guerlain became the perfumer of various royal courts of Europe, like that of Queen Victoria and Queen Isabella of Spain. The years of success that the lipstick enjoyed were little altered by the political and economic upheavals of the day. On the contrary, in 1945, when the second world war was coming to a close, American soldiers lined up outside Guerlain\u2019s boutique on the Champs \u00c9lys\u00e9es in the hopes of bringing back their fianc\u00e9es one of the innovative lipstick tubes and subsequently a small piece of Parisian modernity and femininity.<\/div>\n<div>More recently, the brand has taken it upon themselves to preserve the spirit of their very first lipstick in a triptych that is every bit as memorable with famous inclusions like \u201cVega\u201d, \u201cNouveau Rouge\u201d, and \u201cRouge Automatique\u201d. Mainstays of the brand, created by Jacques Guerlain in the 30s, they reuse the innovative design of the brand\u2019s first lipstick with the push mechanism. Today, only \u201cRouge Automatique\u201d remains and is now adorned with a gold lacquered case, sporting the brand\u2019s insignia on the slider and available in numerous shades, paying homage to past perfumes of the brand, from a grayish red named \u201cVol de Nuit\u201d to a fuchsia pink called \u201cShalimar\u201d. For their Spring\/Summer 2014 collection, the brand is honoring its history by rereleasing its emblematic \u201cRouge Automatique\u201d lipstick with a catchy new name: \u201cApr\u00e8s l\u2019Ond\u00e9e\u201d. This new&nbsp; color is presented as an ambassador of the famous lipstick amidst an array of other powdery, sorbet-colored shades, all while preserving the atypical design who\u2019s history can be read on many a lip.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It was in the 1870s, during the dark Franco-Prussian war period, that the creator of Guerlain, Pierre-Fran\u00e7ois Guerlain himself, first presented the invention that would launch makeup into the modern era: the first tube of lipstick, a pushable and rechargeable stick of colored wax. This first lipstick would bear a name destined to traverse the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":7383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,15],"tags":[12644,12968,12967,12964],"class_list":["post-7387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-cosmetics","tag-guerlain-make-up","tag-guerlain-spring-summer-2014","tag-news-make-up-guerlain","tag-rouge-automatique-guerlain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rouge Automatique by Guerlain - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/rouge-automatique-by-guerlain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rouge Automatique by Guerlain - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"It was in the 1870s, during the dark Franco-Prussian war period, that the creator of Guerlain, Pierre-Fran\u00e7ois Guerlain himself, first presented the invention that would launch makeup into the modern era: the first tube of lipstick, a pushable and rechargeable stick of colored wax. 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