{"id":5805,"date":"2013-10-10T13:47:11","date_gmt":"2013-10-10T11:47:11","guid":{"rendered":"http:\/\/icon-vrai.loc\/2013\/10\/10\/the-rolex-daytona-on-display-at-le-bon-marche\/"},"modified":"2020-10-21T00:14:52","modified_gmt":"2020-10-20T22:14:52","slug":"the-rolex-daytona-on-display-at-le-bon-marche","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-rolex-daytona-on-display-at-le-bon-marche\/","title":{"rendered":"The Rolex Daytona On Display At Le Bon March\u00e9"},"content":{"rendered":"<div>Rolex is celebrating its 50th birthday this year. 50 years fueled by a love of speed and sports cars. In fifty years, the Cosmograph Daytona has created its own myth. This race started just one year before the watch came out; the timepiece has been awarded to the victor every year since 1963. In 1992, the 24 Hours of Daytona changed its name to the Rolex 24 at Daytona, where the Daytona watch still remains the ultimate prize today. This legend is now being told at Le Bon March\u00e9 through text, photography, and film. Just for the occasion, historic styles will appear alongside the Cosmograph Daytona\u2019s more recent offerings. From 1963 to today, from Paris to Daytona, this exhibit is arranged like a journey through time.<\/div>\n<div>\u201cThe watch is the reason behind the race\u201d, said driver Scott Pruett. Just as fabulous as the watch. Innovative in its readability and the harmony of its composition, the Cosmograph Daytona offers an aesthetic made of pure elegance. Its contrasting counters and tachymetric scale, located on the bezel rather than the dial, have helped make Rolex the ultimate reference for racing enthusiasts. How is a watchmaking legend born? You\u2019ll have to head to Paris\u2019 Rive Gauche for the answer to that question, along with a glorious story waiting to be told in the watches section of Ke Bon March\u00e9.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rolex is celebrating its 50th birthday this year. 50 years fueled by a love of speed and sports cars. In fifty years, the Cosmograph Daytona has created its own myth. This race started just one year before the watch came out; the timepiece has been awarded to the victor every year since 1963. In 1992,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[4359,10807,10810,10808],"class_list":["post-5805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches","tag-bon-marche","tag-daytona-rolex","tag-horology-whatches","tag-scott-pruett"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rolex Daytona On Display At Le Bon March\u00e9 - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-rolex-daytona-on-display-at-le-bon-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rolex Daytona On Display At Le Bon March\u00e9 - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Rolex is celebrating its 50th birthday this year. 50 years fueled by a love of speed and sports cars. 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