All it took was a trip to Japan for Philippe Cassegrain to develop a fascination for origami. He wished to create a bag that, like an envelope, could be folded up when not in use. Both perfectly ingenious and essentially simple, the first model was released in 1993. Garnished with Russian leather and fabricated in ultra light nylon canvas, the bag has been released in a sensational variety of shapes, sizes, and colors ever since its initial creation. Composed with resistant materials with an elegant design, \u201cle Pliage\u201d would quickly become the brand\u2019s best seller, adapting to every age and every use. Since its launch, 26 million have been sold; a leather version was even released last year.<\/p>\n
Now the brand is opening its biggest European store in London: a bright and elegant boutique measuring 500 m2 and divided into three floors. At the center of the store, a monumental staircase leads to a mezzanine housing a singular and exclusive mobile made by the Troika trio of artists. In the middle of Regent Street, an iconic place to go shopping in London, \u201cThe House in Motion\u201d as it was dubbed threw a private soir\u00e9e just for its inauguration. All of London\u2019s cool kids were there: Kate Moss, the brand\u2019s muse since 2006, but also Mick and Georgia May Jagger, Pixie Geldorf, Zo\u00e9 Kravitz, Zoe Saldana, Coca Rocha, while Alexa Chung was behind the turntables. The inauguration also served as a chance to present the L\u00e9gende model, revisited and decked out in the Union Jack, available in only fifty copies.<\/p>\n
All it took was a trip to Japan for Philippe Cassegrain to develop a fascination for origami. He wished to create a bag that, like an envelope, could be folded up when not in use. Both perfectly ingenious and essentially simple, the first model was released in 1993. Garnished with Russian leather and fabricated in…<\/p>\n","protected":false},"author":3,"featured_media":5579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,4],"tags":[10582],"class_list":["post-5583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-handbags","tag-longchamp-kate-moss-london-store-bag"],"acf":[],"yoast_head":"\n