{"id":5138,"date":"2013-08-28T09:31:30","date_gmt":"2013-08-28T07:31:30","guid":{"rendered":"http:\/\/icon-vrai.loc\/2013\/08\/28\/the-trench-coat-moves-to-shanghai\/"},"modified":"2020-10-21T00:15:13","modified_gmt":"2020-10-20T22:15:13","slug":"the-trench-coat-moves-to-shanghai","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-trench-coat-moves-to-shanghai\/","title":{"rendered":"The Trench-Coat Moves to Shanghai"},"content":{"rendered":"<div>2009: Christopher Bailey sets out to reinstate the codes of English style in Thomas Burberry\u2019s creations: a sense of contradiction, and opposites that attract. Then worn by the consecration of street style, the creative director introduced technology to tradition: the experience of a proverbial appropriation became the reason for<em>The Art of the Trench<\/em>\u2019s rhyme. When it\u2019s not ordering portraits of notable personalities from pioneer Scott Schuman, the label is opening its doors to Mr. and Mrs. Everybody to what would become in only four years one of the biggest collections of style photos. Sweeping through a succession of aesthetic viewpoints all inspired by the same piece,&nbsp;<em>The Art of the Trench&nbsp;<\/em>depicts tastefulness in a multicultural dimension. The shots will be displayed before year\u2019s end in Seoul, Kiev, Istanbul, and Paris. In Paris, its arrival will also mark the launch of the capsule collection <em>Burberry Loves&nbsp;Printemps<\/em>, as part of the Parisian department store\u2019s \u201cLondon Mania\u201d event. Customers will be able to slip on a trench and have their picture taken as well.<\/div>\n<div>These \u201cLords of the street\u201d are also Chinese; you almost have to read the exhibit, taking place in Shanghai starting August 27th, as a living documentary on the trenchcoat and the people that wear it. Action shots by photographer Trunk Xu will spread out through two installations set up in each of Burberry\u2019s two Shanghai boutiques,; with their tastefulness, beauty, and style, everyday people and illustrious personalities alike are reinventing how to wear this 100 year old piece. Just for the occasion, the brand\u2019s ambassador &#8211; Cara Delevingne &#8211; will be making an appearance. Descended from army uniforms, then from the runways, the trenchcoat is now getting photographed exclusively on the sidewalk.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2009: Christopher Bailey sets out to reinstate the codes of English style in Thomas Burberry\u2019s creations: a sense of contradiction, and opposites that attract. Then worn by the consecration of street style, the creative director introduced technology to tradition: the experience of a proverbial appropriation became the reason forThe Art of the Trench\u2019s rhyme. When&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,6,21346],"tags":[345,9951,9947,9631,9948,348,366],"class_list":["post-5138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-ready-to-wear","category-pret-a-porter-2-en","tag-burberry","tag-cara-delevingne-burberry-loves-printemps","tag-christopher-balley","tag-london-mania","tag-shanghai","tag-thomas-burberry","tag-trench-coat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Trench-Coat Moves to Shanghai - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-trench-coat-moves-to-shanghai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trench-Coat Moves to Shanghai - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"2009: Christopher Bailey sets out to reinstate the codes of English style in Thomas Burberry\u2019s creations: a sense of contradiction, and opposites that attract. Then worn by the consecration of street style, the creative director introduced technology to tradition: the experience of a proverbial appropriation became the reason forThe Art of the Trench\u2019s rhyme. 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