{"id":5106,"date":"2013-08-26T08:25:02","date_gmt":"2013-08-26T06:25:02","guid":{"rendered":"http:\/\/icon-vrai.loc\/2013\/08\/26\/the-clubmaster-by-ray-ban\/"},"modified":"2020-10-21T00:15:14","modified_gmt":"2020-10-20T22:15:14","slug":"the-clubmaster-by-ray-ban","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/","title":{"rendered":"The ClubMaster by Ray-Ban"},"content":{"rendered":"<div>In 2009, they were already taking on bright colors in a collection of eight new shades. This year, Ray-Ban is reinventing its iconic sunglasses by giving them an alloy of black, grey, or brown aluminum. With their rockabilly look, you\u2019d think these Clubmasters were straight out of a James Dean movie. Yet they actually come to us from the 80s. In 1986, Ray-Ban released the Clubmaster, halfway between Aviators and Wayfarers. Such a pairing could only yield a new icon. While that same ear the Aviators were making a big comeback after&nbsp;<em>Top Gun<\/em>, the Clubmaster&nbsp;were an immediate success as well. With their \u201ceyebrow line\u201d design, they have their origins in the 50s. The 7th art has made them enter into legend thanks to&nbsp;<em>Malcolm X<\/em>&nbsp;with Denzel Washington,&nbsp;<em>The Talented Mr. Ripley<\/em>&nbsp;with Matt Damon, and&nbsp;<em>JFK&nbsp;<\/em>with Kevin Costner. Films that all take place in the 50s and 60s.<\/div>\n<div>&nbsp;<\/div>\n<div>As a little side note, Ray-Ban wasn\u2019t the name of the brand\u2019s founders, but rather comes from the expression \u201cray-banner\u201d; something that \u201cbans\u201d sun rays. In 1929, Lieutenant John A. Macready asked Henry Lomb and John Jacob Bausch, two German-immigrant opticians in New York, to come up with new sunglasses for his men. The 20s were indeed marked by the appearance of two new engines capable of flying further and higher. The problem was that the powerful rays of the sun gave awful headaches and even nausea to the soldiers in the U.S. Army Air Service. So the duo made an \u201cAnti-Glare\u201d prototype in 1936 with plastic frames and lenses that would diminish the sun\u2019s brightness without obscuring one\u2019s view. The glasses would be remodeled the next year with a metallic frame, and Bausch and Lomb filed the patent. The Ray-Ban Aviators were born. They would soon be adopted by the greater public.<\/div>\n<div>&nbsp;<\/div>\n<div>In 1952, it would be the Wayfarers that would become a success in their own. Worn by the biggest stars, immortalized by the delicious Audrey Hepburn in&nbsp;<em>Breakfast at Tiffany\u2019s&nbsp;<\/em>in 1961, they shone with their nonconformism and resolutely rock\u2019n\u2019roll trapezoid shape, reminiscent of the tale fin of 50s automobiles.<\/div>\n<div>&nbsp;<\/div>\n<div>Throughout the 20th century, Ray-Bans have acquired such a rep that they\u2019re worn more for their aestheticism than for their functional ends.&nbsp;<em>Never Hide<\/em>, as the slogan says, because wearing Ray-Bans is asserting one\u2019s own identity, like in the visuals for the 2012 campaign where a male couple are holding hands in New York in the 40s while another couple is kissing while protesters and police clash during the May Day protests. Ray-Ban has never blended in with the crowd thanks to an innovate nonconformism. The Clubmaster&nbsp;are the proof what with their retro-futuristic lines that send their rockabilly universe into outer space. You can never say it enough: fashions fade, but style never dies. Never hide, never fade.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2009, they were already taking on bright colors in a collection of eight new shades. This year, Ray-Ban is reinventing its iconic sunglasses by giving them an alloy of black, grey, or brown aluminum. With their rockabilly look, you\u2019d think these Clubmasters were straight out of a James Dean movie. Yet they actually come&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,23364],"tags":[],"class_list":["post-5106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-not-classified"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The ClubMaster by Ray-Ban - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ClubMaster by Ray-Ban - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"In 2009, they were already taking on bright colors in a collection of eight new shades. This year, Ray-Ban is reinventing its iconic sunglasses by giving them an alloy of black, grey, or brown aluminum. With their rockabilly look, you\u2019d think these Clubmasters were straight out of a James Dean movie. Yet they actually come...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-26T06:25:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:15:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.icon-icon.com\/wp-content\/uploads\/2013\/08\/rayspost.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"The ClubMaster by Ray-Ban\",\"datePublished\":\"2013-08-26T06:25:02+00:00\",\"dateModified\":\"2020-10-20T22:15:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/\"},\"wordCount\":497,\"commentCount\":0,\"image\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2013\/08\/rayspost.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\",\"Not classified\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/\",\"url\":\"http:\/\/www.icon-icon.com\/en\/the-clubmaster-by-ray-ban\/\",\"name\":\"The ClubMaster by Ray-Ban - 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