{"id":4211,"date":"2013-06-27T09:54:34","date_gmt":"2013-06-27T07:54:34","guid":{"rendered":"http:\/\/icon-vrai.loc\/2013\/06\/27\/the-hand-behind-the-object\/"},"modified":"2020-10-21T00:15:49","modified_gmt":"2020-10-20T22:15:49","slug":"the-hand-behind-the-object","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-hand-behind-the-object\/","title":{"rendered":"The Hand Behind the Object"},"content":{"rendered":"<div>French savoir-faire has quite the reputation; today, a number of initiatives have sprung up to protect and celebrate it.<\/div>\n<div>&nbsp;<\/div>\n<div><em>M\u00e9tiers d\u2019Art 2012\/2013 Collection<\/em><\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>The Fondation Bettencourt Schueller created the \u201cPrix Liliane Bettencourt pour l\u2019Intelligence de la Main\u201d in 1999 to award fine crafts in all their many domains. This initiative\u2019s watermark is a desire to celebrate and honor the excellence of savoir-faire that is \u201cmade in France\u201d. \u201cI measure the marvelous and rare conjunction of an artist\u2019s inspiration and an artisan\u2019s savoir-faire. The artisan is backed by an ancestral savoir-faire. The artist draws from the aesthetic trends of their time while seeking to surpass them. Uniting the two is precious and moving. That\u2019s what I think.\u201d confesses the project\u2019s initiator Liliane Bettencourt. The foundation gives out 2 prizes each year. The \u201cTalents d\u2019exception\u201d prize is for the total mastery of a certain skill that went into creating a work that is both innovating and aesthetically pleasing. The \u201cDialogue\u201d prize aims to encourage collaborations between artisans and designers, who create something together with their combined abilities, techniques, and skills. On the fashion frontier, which definitely carries its weight in artisans with exceptional savoir-faire, there have already been a few prize-winners&#8230; In 2006 it was Catherine Chotard, designer and jeweler since the 90s, lover of precious metals, gold, and silver. In 2009 as part of the \u201c10 artisans \u00e0 l\u2019honneur\u201d series we discovered designer Aur\u00e9lie Lanoisel\u00e9e who transformed traditional embroidery and who\u2019s creations have attracted the curiosity of brands like Carven and Christophe Josse. In the same series was Jean-Marc Lavaur and Fran\u00e7oise Fabre, glovers who worked in collaboration with designer Mary Beyer, supplier to brands that need no introduction such as Givenchy, Chanel, and Jean Paul Gaultier. Rewarding these talents for perpetuating their savoir-faire seems to be an obvious necessity today, partly to thank these artisans for the unique work they do, partly to encourage creation, innovation, and the development of new, high value-added techniques. Other initiatives of the same ilk are being put into place little by little, notably, the \u201cMaisons d\u2019exception\u201d project, the brainchild of Premi\u00e8re Vision and Modamont that fosters collaborations between fashion brands and designers and artisanal workshops that specialize in ancestral, contemporary, and pioneering techniques.<\/div>\n<div>&nbsp;<\/div>\n<div>Protecting one\u2019s savoir-faire is a crucial issue for luxury brands in this time of unbridled globalization. Chanel understood this well when they created the company Paraffection in 1997 to bring together artistic brands that the label had acquired. Shoemaker Massaro, embroiderer Lesage, jeweler Desrues, feather-maker L\u00e9mari\u00e9 (who created the dress that Nicole Kidman wears in an ad for Chanel N\u00b05), artificial flower creator Guillet, hatter Michel, and jewelry designer Goossens are all now under the Paraffection umbrella. It\u2019s a way to assure these artisans survival and economic security, thus allowing themselves to dedicate themselves entirely to their creations. Coco Chanel\u2019s label has been offering them the opportunity since 2002 to display their work at the annual \u201cM\u00e9tiers d\u2019art\u201d fashion show, showing off the full range of their of their immeasurable talent. In the same vein, LVMH has been organizing its \u201cJourn\u00e9es Particuli\u00e8res\u201d event since 2011 during which the public can discover the behind-the-scenes of fashion and leather goods ateliers as well as the luxury giant\u2019s wine and perfume locations.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>French savoir-faire has quite the reputation; today, a number of initiatives have sprung up to protect and celebrate it. &nbsp; M\u00e9tiers d\u2019Art 2012\/2013 Collection &nbsp; &nbsp; The Fondation Bettencourt Schueller created the \u201cPrix Liliane Bettencourt pour l\u2019Intelligence de la Main\u201d in 1999 to award fine crafts in all their many domains. This initiative\u2019s watermark is&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[8665],"class_list":["post-4211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","tag-the-hand-behind-the-object-haute-couture-artisanat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hand Behind the Object - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-hand-behind-the-object\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hand Behind the Object - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"French savoir-faire has quite the reputation; today, a number of initiatives have sprung up to protect and celebrate it. &nbsp; M\u00e9tiers d\u2019Art 2012\/2013 Collection &nbsp; &nbsp; The Fondation Bettencourt Schueller created the \u201cPrix Liliane Bettencourt pour l\u2019Intelligence de la Main\u201d in 1999 to award fine crafts in all their many domains. 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