As LVMH has just acquired the emblematic Tiffany\u2019s house for 14,7 billion euros, let\u2019s go back to the icon of the world\u2019s most popular jewellers!<\/p>\n\n\n\n
The story of the Tiffany\u2019s & Co jeweller starts in the middle of the 19th century when Charles Lewis Tiffany borrows $ 1000 from his father to open a small stationary and gift shop in the centre of Manhattan. Very quickly, the store became a must-visit for elegant women looking for something more discreet. At the time fashion was made in the style of Victorian opulence, and for jewels that translated to huge gems mounted on even larger rings. <\/p>\n\n\n\n
The attraction for the Tiffany boutique came from the Charles Lewis\u2019 completely different approach – the man liked using 92% pure metal and at the same time traveled the world and exhibitions in search for the most precious gems. The jeweller thus chose diamonds and rubies over their brilliance instead of carats. It is thus that in 1867 he received international recognition by winning the grand prix de l\u2019artisanat for silver at the Exposition Universelle in Paris. However, the story of the Setting – absolute icon of the Tiffany\u2019s & Co repertoire – appears some twenty years later.<\/p>\n\n\n\n
In 1886 then, the fashion for jewellery is still in the Victorian style – heavy decorations and engravings almost suffocating the sparkle of the stones. Charles Lewis Tiffany wanted to change the equation. What he is looking for is a more discrete way to allow the treasures shine without fail – Charles Lewis Tiffany wants the gem only and that the only gem dazzles the world! He imagines the Setting – a ring that elevates the stone ; six prongs that lift it to maximise its fire and brightness. With as little metal as possible, the founder of Tiffany\u2019s & Co managed to put the stone in its best light. Better, the diamond rises almost as if it is floating above the metal\u2026 the Setting is born and would soon become anchored in the collective imagination. <\/p>\n\n\n\n
The setting became the ideal for engagement rings, so much so did the jewel manage to capture all the splendour and shine of pure diamond. Charles Lewis Tiffany\u2019s innovation also allowed the creation of an engagement ring that would become the symbol of love and devotion – a simple ring that hides nothing and allows the brightness and sublime nature of the stone to shine through. In 2016, the ring loses nothing of its grandeur. At the occasion of Tiffany\u2019s 130th birthday it was honoured in all its pertinence. All along its history, the Tiffany setting has in fact maintained and embellished its original design: a brilliant cut diamond supported by six platinum prongs. Nothing more, nothing less for a ring fashioned as a figure of unchangeable love. <\/p>\n\n\n\n
The Tiffany Setting in a few key dates:<\/strong><\/p>\n\n\n\n The iconic engagement ring, the <\/em>Tiffany Setting <\/em>became the testimony for eternal love. <\/em><\/p>\n\n\n\n 2017<\/strong> : Jennifer Lawrencewore a revisited version of the classing Tiffany while attending the Mostra event in Venice<\/p>\n\n\n\n 2017 <\/strong>: Oph\u00e9lie Guillermand poses for Tiffany & Co\u2019s \u201cWill you?\u201d campaign with the Tiffany Setting<\/p>\n\n\n\n 2017 <\/strong>: The Tiffany Setting is at the heart of a new advertisement campaign, \u201cBelieve in Love\u201d<\/p>\n\n\n\n 2016 <\/strong>: The \u201cI will\u201d campaign puts forward the savoir-faire of the artisans working of the Tiffany Setting under the camera lens of artistic director Keith Ehrlich <\/p>\n\n\n\n 2016 <\/strong>: The house celebrates its 130th birthday by creating a limited edition of the Tiffany Setting in 130 units and in different declinations<\/p>\n\n\n\n 2016 <\/strong>: For her wedding, Bridget Jones choses the Tiffany Setting <\/p>\n\n\n\n 2015<\/strong> : On the red carpet of the Golden Globes – Amy Adams wears the Tiffany Setting <\/p>\n\n\n\n Spring 2015<\/strong> : Cora Emmanuel poses for the \u201cWill you?\u201d campaign with the Tiffany Setting <\/p>\n\n\n\n 2015 <\/strong>: To celebrate their love, Ashton Kutcher offers Mila Kunis the Tiffany Setting as an engagement ring<\/p>\n\n\n\n 2014<\/strong> : The video campaign \u201cThis is a Tiffany ring\u201d puts forward the Tiffany Setting<\/p>\n\n\n\n 2013<\/strong> : Tiffany & Co launches a new jewellery line for The Great Gatsby that includes a \u201cvintage\u201d engagement ring, considered as the Tiffany Setting that Carey Mulligan wears in the film <\/p>\n\n\n\n 2013<\/strong> : The engagement ring that Kim Kardashian wears is a Tiffany Setting, she notably wears it on the red carpet of the \u201cTao Nightclub\u201d for her 34th birthday <\/p>\n\n\n\n 2011<\/strong> : Lee Pace plays the role of the perfect fianc\u00e9 and offers Laetitia Casta a beautiful Tiffany Setting for the maison\u2019s new campaign <\/p>\n\n\n\n February 2011 <\/strong>: On the Academy Award\u2019s red carpet in Hollywood, Anne Hathaway wears a Tiffany Setting<\/p>\n\n\n\n 2009 <\/strong>: The Tiffany Setting makes its appearance in the film Bride Wars<\/p>\n\n\n\n 2007 <\/strong>: The Tiffany Novo diamond appears as a homage to the Tiffany Setting diamond<\/p>\n\n\n\n 2000<\/strong> : Sex and the City\u2019s Charlotte is offered a Tiffany Setting by Trey in the third season<\/p>\n\n\n\n 1999<\/strong> : Tiffany\u2019s & Co launches a new diamond size under the name Tucida<\/p>\n\n\n\n 1926<\/strong> : The United States adopt a new purity norm of Tiffany (95 percent) as an official national norm for platinum <\/p>\n\n\n\n 1887 <\/strong>: Charles Lewis Tiffany buys the jewels of the French crown to create the Tiffany Setting<\/p>\n\n\n\n 1886 <\/strong>: Charles Lewis Tiffany creates the magnificent Tiffany Setting<\/p>\n","protected":false},"excerpt":{"rendered":" The attraction for the Tiffany boutique came from the Charles Lewis\u2019 completely different approach – the man liked using 92% pure metal and at the same time traveled the world and exhibitions in search for the most precious gems. The jeweller thus chose diamonds and rubies over their brilliance instead of carats. It is thus that in 1867 he received international recognition by winning the grand prix de l\u2019artisanat for silver at the Exposition Universelle in Paris.<\/p>\n","protected":false},"author":11,"featured_media":19673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[508,657,2762,6454,18322],"class_list":["post-19704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewellery","tag-audrey-hepburn","tag-love","tag-lvmh","tag-manhattan","tag-tiffanys"],"acf":[],"yoast_head":"\n