As LVMH has just acquired the emblematic Tiffany\u2019s house for 14,7 billion euros, let\u2019s go back to colour emblematic of the Tiffany\u2019s universe: Tiffany blue, or the adored colour. <\/p>\n\n\n\n
Since its creation in 1845, Tiffany & Co has defined the canons of elegance, celebrated the most beautiful romances, sealed the most sincere loves with utmost sophistication. It is at the heart of the blue coloured box now become iconic that are nestled the highly desirable jewels. All over the world, the blue Tiffany box has become a reference – a sign the literally makes the heart flutter. \u201cI believe that there was first a willingness to symbolise an idea of optimism, energy and New York. Love. It is even proved by entirely serious scientific studies that when you expose men and women to this blue box – the heart beats about 20% more quickly. Which is stupefying!\u201d Underlined the previous general director of the house, Fr\u00e9d\u00e9ric Cumenal, in 2014. <\/p>\n\n\n\n
Selected by the founder Charles Lewis Tiffany for the cover of the very first Blue Book – the exquisite collection of artisanal jewels by the house – the colour transformed itself into a universal sign of luxury and voluptuousness.. A tint that evokes the escapism, calm and freshness of an aquatic setting: the Tiffany blue is all of that at once. In 1906 already, the New York Sun reported: Tiffany posses, in his store, something that he will refuse to sell you no matter the amount of money you offer. This thing, and he will insist to give you one, is one of his boxes\u201d. <\/p>\n\n\n\n
Even today, the simple sight on one of these boxes arouses in all of us the feeling of a great gift. Through this blue, eminently complicated to receive, Tiffany & Co captures in reality the ambitious dream of a desirable world of legends. A world where clients fond of charm and magic are adorned by the marvels of the jewels. Yes, the blue box of Tiffany\u2019s encloses much more than a treasure – it signals the excellence of the house\u2019s master artisans as well as man\u2019s eternal love for beauty!<\/p>\n\n\n\n
The Tiffany Blue in a few key dates<\/strong><\/p>\n\n\n\n The years pass but the Tiffany\u2019s house continues to carry promises and dreams through its legendary Tiffany Blue<\/p>\n\n\n\n 2018 : <\/strong>For its spring campaign, Tiffany\u2019s shows Elle Fanning coming out of a black and white world and diving into a world covered in blue <\/p>\n\n\n\n 2018<\/strong> : A new blue-dialled watch, the Tiffany Micro Watch, is launched for sale<\/p>\n\n\n\n 2018<\/strong> : In relation to the Greenhouse Project, Marilyn Minter creates a house filled with silver Tiffany jewels on which the colour blue is reflected <\/p>\n\n\n\n 2017<\/strong> : The Christmas campaign, Tiffany Christmas, puts to the forefront the little blue box <\/p>\n\n\n\n 2017<\/strong> : During the presidential transfer Melania Trump offered Michelle Obama a Tiffany\u2019s gift, recognisable by the blue box<\/p>\n\n\n\n 2017<\/strong> : On the fourth floor of its New York flagship, Tiffany\u2019s opens its Blue Box Caf\u00e9<\/p>\n\n\n\n 2017<\/strong> : Tiffany\u2019s edits a new Blue Book<\/p>\n\n\n\n 2016<\/strong> : After the annual Blue Book edition, a Blue Book Gala is organised<\/p>\n\n\n\n 2015<\/strong> : The new Blue Book is remarkable – made spectacular by the Turquoise Necklace<\/p>\n\n\n\n 2015<\/strong> : The Christmas campaign, Joy comes out from the Blue, puts forward the blue box<\/p>\n\n\n\n 2014<\/strong> : The Tiffany & Co house patents the famous blue box<\/p>\n\n\n\n 2014<\/strong> : A new blue-tinted Tiffany & Co boutique opens on the Champs Elys\u00e9es<\/p>\n\n\n\n 2014<\/strong> : Valeria Garcia creates a Christmas campaign putting forward the Blue Tiffany <\/p>\n\n\n\n 2013<\/strong> : A third edition of the Blue Book is edited, present many pieces in Tiffany Blue and makes the occasion for a Gala<\/p>\n\n\n\n 2013<\/strong> : For its Christmas campaign, A Very Tiffany Holiday, the house puts forward once again the value of the blue box – but this time revisited with a red ribbon <\/p>\n\n\n\n 2013<\/strong> : The Rockefeller Centre is lit up in blue for the Blue Book Call and a giant blue Tiffany box is exhibited in the front <\/p>\n\n\n\n 2013<\/strong> : For its 175th birthday, the house creates a series of rings set with a fancy intense bluish-green diamond of 2,51 carats<\/p>\n\n\n\n 2011<\/strong> : In its Christmas campaign, Blue is the colour of dream, Tiffany\u2019s puts forward only its pretty blue box<\/p>\n\n\n\n 2010<\/strong> : The Christmas campaign, Have yourself a Marry little Christmas, Tiffany\u2019s puts forward in particular its blue box<\/p>\n\n\n\n 2009<\/strong> : The Christmas campaign, Give voice to your heart, has the famous blue box as its centre piece<\/p>\n\n\n\n 2002<\/strong> : In the film, Sweet Home Alabama, Patrick Dempsey makes the most romantic of proposals to Reese Witherspoon in a Tiffany\u2019s boutique amidst blue boxes<\/p>\n\n\n\n 1961<\/strong> : Tiffany & Co launches a guide on etiquette with the cover in the famous blue colour<\/p>\n\n\n\n 1906<\/strong> : Charles Lewis Tiffany declares that all Tiffany products must be sold in their blue box and that all blue Tiffany boxes can only be obtained through the purchase of a Tiffany Jewel<\/p>\n\n\n\n 1897<\/strong> : A second edition of the Blue Book is edited <\/p>\n\n\n\n 1889<\/strong> : During the Paris Exposition Universelle, a blue Tiffany pavilion is mounted<\/p>\n\n\n\n 1845<\/strong> : A pouch, bag, and case come to complete the packaging <\/p>\n\n\n\n 1845<\/strong> : Charles Lewis Tiffany chooses to deposit the Tiffany Blue at Pantone <\/p>\n\n\n\n 1845<\/strong> : A first edition of the Blue Book is published <\/p>\n\n\n\n 1837<\/strong> : The first Tiffany\u2019s jewels are already sold in a little blue box <\/p>\n\n\n\n Since its creation in 1845, Tiffany & Co has defined the canons of elegance, celebrated the most beautiful romances, sealed the most sincere loves with utmost sophistication. It is at the heart of the blue coloured box now become iconic that are nestled the highly desirable jewels. All over the world, the blue Tiffany box has become a reference<\/p>\n","protected":false},"author":11,"featured_media":19678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[18325,20377,2762,18322],"class_list":["post-19701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewellery","tag-blue-box","tag-breakfast-at-tiffanys","tag-lvmh","tag-tiffanys"],"acf":[],"yoast_head":"\n
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