{"id":19052,"date":"2020-10-21T00:05:21","date_gmt":"2020-10-20T22:05:21","guid":{"rendered":"http:\/\/icon-vrai.loc\/?p=19052"},"modified":"2020-11-12T07:46:05","modified_gmt":"2020-11-12T06:46:05","slug":"the-givenchy-logo-a-seal-between-tradition-and-modernity","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-givenchy-logo-a-seal-between-tradition-and-modernity\/","title":{"rendered":"The Givenchy Logo, a Seal between Tradition and Modernity"},"content":{"rendered":"<p><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">\u201cI started working at Jacques Fath\u2019s when I was seventeen. The six years that followed I had the pleasure of joining Robert Piguet\u2019s, then Lelong and Madame Schiaparelli for four years. My goal was to have my own fashion house. I did not intend to compete with other creative greats but rather to make what was called at the time Separates.&nbsp;A new formula, in my view more modern and more up-to-date\u201d. When he brought in his first collection, Hubert de Givenchy surprised the establishment with a series of individual pieces \u2014 the \u2018Separates\u2019. Blouses and light dresses designed to be mixed. Whereas the gesture does not carry today anything out of the ordinary, it represented at the time of suits and ensembles an overtaking of strict rules.&nbsp;<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">A fourfold G forming a skillfully aerated square \u2014 the Givenchy seal signs thenceforth a fashion that\u2019s eminently a sophisticated fashion, yet stemming from a highly traditional savoir-faire.&nbsp;Because, balance between tradition and modernity, between forward-thinking codes and secular tradition in clothing: this is the heart of the fashion house at Avenue Georges V. Thus, when the couturier, by full name Hubert James Marcel Taffin de Givenchy,&nbsp;sets to imagine his house&#8217;s \u2018logo\u2019, it is through scribbling here and there that he succeeds in the creation of a signature with such aplomb.&nbsp;Doodling in this way countless variations of the word \u2018Givenchy\u2019 on the boxes for his jewellery line, the couturier achieves a signature that meets the elegance and smooth fancy of his work.&nbsp;<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">To a pr\u00eat-\u00e0-porter that stands out by the tremendous precision in the details responds then a logo that picks up from celtic jewellery design. Wealthy, timeless and the imprint of sobriety, Givenchy&#8217;s signature transcends the ages with both appeal and distinction. Falling in this way within an ancient form of classicism, the logo can henceforth seal the luxury of Clare Waight Keller\u2019s work. Like the GV3 bag, the first collection of accessories from the current artistic director. And series of icons to be!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI started working at Jacques Fath\u2019s when I was seventeen. The six years that followed I had the pleasure of joining Robert Piguet\u2019s, then Lelong and Madame Schiaparelli for four years. My goal was to have my own fashion house. I did not intend to compete with other creative greats but rather to make what&#8230;<\/p>\n","protected":false},"author":3,"featured_media":19049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20721,21346],"tags":[],"class_list":["post-19052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-art-2","category-pret-a-porter-2-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Givenchy Logo, a Seal between Tradition and Modernity - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-givenchy-logo-a-seal-between-tradition-and-modernity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Givenchy Logo, a Seal between Tradition and Modernity - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"\u201cI started working at Jacques Fath\u2019s when I was seventeen. The six years that followed I had the pleasure of joining Robert Piguet\u2019s, then Lelong and Madame Schiaparelli for four years. My goal was to have my own fashion house. 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