{"id":18459,"date":"2018-07-04T15:23:48","date_gmt":"2018-07-04T13:23:48","guid":{"rendered":"http:\/\/icon-vrai.loc\/2018\/07\/04\/tiffany-blue-the-color-of-love\/"},"modified":"2020-10-21T00:06:42","modified_gmt":"2020-10-20T22:06:42","slug":"tiffany-blue-the-color-of-love","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/tiffany-blue-the-color-of-love\/","title":{"rendered":"Tiffany Blue, the Color of Love"},"content":{"rendered":"

Since its foundation in 1845, Tiffany & Co. has set the standards of elegance, celebrated the most beautiful romances, sealed the most sincere love stories in exceptionally sophisticated attire. And it is at the heart of a mystical blue box that the most desirable jewelry found its niche. All across the world, the blue Tiffany box has become a symbol \u2013 a sign which, literally, makes one\u2019s heart skip a beat. <\/span><\/span><\/p>\n

\u201cI believe there was firstly a desire to symbolize that idea of optimism, energy and New-York love. It has been proven, for that matter, by scientific studies which were conducted seriously, that when you show women or men this blue box their heart beats 20% faster. Which is astounding!\u201d explained a previous chief executive of the company, Fr\u00e9d\u00e9ric Cumenal, in 2014.<\/span><\/span><\/p>\n

Chosen by the founder Charles Lewis Tiffany for the cover of the first ever Blue Book \u2013 the exquisite collection of hand-crafted jewelry from the company \u2013 the color then evolved into a worldwide sign of luxury and delight. A hue which evokes the escape, calm and freshness of the sea; the Tiffany blue is indeed all these things at once. In 1906 already, the New York Sun reported: \u201cTiffany has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes.\u201d<\/span><\/span><\/p>\n

To this day, merely seeing one of these boxes can provoke the feeling of a spectacular gift in anybody. Through this prestigious blue, Tiffany & Co. really capture the big dreams of a world which hopes for legends. A world where jewelry and fine attire fulfill the clients\u2019 desire for charm, and add greater wonder. Indeed, Tiffany\u2019s blue box contains more than a treasure \u2013 it signals the excellence of the master craftsmen of the company, and at the same time it encapsulates mankind\u2019s undying love for that which is beautiful!  <\/span><\/span><\/p>\n

 <\/p>\n

The Tiffany Blue, Some Key Dates<\/span><\/span><\/p>\n

Years pass but the Tiffany & Co. label continues to keep promises and dreams through their legendary Tiffany Blue.<\/span><\/span><\/p>\n

 <\/p>\n

2018: <\/b>For the spring campaign<\/a>, Tiffany & Co. show Elle Fanning leaving a world of black and white to dive into a world of blue. <\/span><\/span><\/p>\n

2018:<\/b> A new watch in blue, The Tiffany Micro Watch<\/a> is now available.<\/span><\/span><\/p>\n

2018:<\/b> As a part of the Greenhouse Project, Marilyn Minter<\/a> creates a house filled with Tiffany jewelry reflecting the color blue.<\/span><\/span><\/p>\n

May 2018:<\/b> Tiffany & Co. aim to bring their trademark Tiffany Blue to the streets of New York city<\/a> in honor of an iconic collection.<\/span><\/span><\/p>\n

2017:<\/b> As part of the Christmas campaign<\/a> Tiffany again promote the iconic blue box.<\/span><\/span><\/p>\n

2017:<\/b> During the presidential inauguration last year Malania Trump gifted Michelle Obama with a Tiffany box<\/a>.<\/span><\/span><\/p>\n

2017:<\/b> Located on the 4th floor of the New York flagship store, Tiffany & Co. present their Blue Box Caf\u00e9<\/a>.<\/span><\/span><\/p>\n

2017:<\/b> \u201cImagination and creativity explode\u201d in the 2017 Blue Book<\/a>.<\/span><\/span><\/p>\n

2017:<\/b> Tiffany & Co. host a Blue Book Gala<\/a>.<\/span><\/span><\/p>\n

2015:<\/b> The Tiffany campaign \u201cJoy Comes Out of the Blue\u201d<\/a> promotes the blue box once again.<\/span><\/span><\/p>\n

2014:<\/b> Tiffany & Co. patent the famous blue box.<\/span><\/span><\/p>\n

2013:<\/b> A 2013 Blue Book<\/a> is released, with several pieces presented in Tiffany Blue.<\/span><\/span><\/p>\n

2013:<\/b> During its 2013 campaign, A Very Tiffany Holiday<\/a>, the company yet again promoted the blue box but this time with a twist: a gorgeous red bow. <\/span><\/span><\/p>\n

2013:<\/b> The 1837 collection<\/a> in honor of the company\u2019s 175th<\/sup> anniversary features several Tiffany Blue pieces.<\/span><\/span><\/p>\n

2013:<\/b> The Rockefeller Center<\/a> was lit in blue for the Blue Book Ball and a giant blue Tiffany box was opened at the site.<\/span><\/span><\/p>\n

2011:<\/b> It the 2011 Christmas campaign<\/a>, Blue is the color of dream, Tiffany & Co. put their iconic blue box center stage once again.<\/span><\/span><\/p>\n

2010:<\/b> The Have yourself a Merry little Christmas<\/a> campaign in 2010 put a particular emphasis on the pretty blue box.<\/span><\/span><\/p>\n

2002: <\/b>In the film, Sweet Home Alabama<\/a> Patrick Dempsey proposed to Reese Witherspoon in the most romantic of ways, in a Tiffany store filled with little blue boxes.<\/span><\/span><\/p>\n

2009:<\/b> The 2009 campaign, Give voice to your heart<\/a>, again celebrates with the iconic box.<\/span><\/span><\/p>\n

1998:<\/b> Tiffany & Co. trademarks the iconic shade of blue<\/a>.<\/span><\/span><\/p>\n

1906:<\/b> Charles Lewis Tiffany decides that every Tiffany product must be sold in a blue box<\/a> and equally that an authentic Tiffany blue box can only be obtained through purchasing a Tiffany product.<\/span><\/span><\/p>\n

1897:<\/b> A second edition of the Blue Book is released.<\/span><\/span><\/p>\n

1845: <\/b>The first edition of the Blue Book<\/a> is published.<\/span><\/span><\/p>\n

1837:<\/b> The color\u2019s official title is \u201c1837 Blue<\/a>\u201d in honor of the date of the first sale at Tiffany & Co.<\/span><\/span><\/p>\n

1837:<\/b> The Tiffany Blue Box is introduced<\/a>.<\/span><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Since its foundation in 1845, Tiffany & Co. has set the standards of elegance, celebrated the most beautiful romances, sealed the most sincere love stories in exceptionally sophisticated attire. And it is at the heart of a mystical blue box that the most desirable jewelry found its niche. All across the world, the blue Tiffany…<\/p>\n","protected":false},"author":3,"featured_media":18374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[18325,18616,19887,19888,19673,19886,18371],"class_list":["post-18459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewellery","tag-blue-box","tag-charles-lewis-tiffany","tag-frederic-cumenal","tag-new-york-sun","tag-sebastien","tag-tiffany-blue","tag-tiffanyco"],"acf":[],"yoast_head":"\nTiffany Blue, the Color of Love - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/tiffany-blue-the-color-of-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiffany Blue, the Color of Love - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Since its foundation in 1845, Tiffany & Co. has set the standards of elegance, celebrated the most beautiful romances, sealed the most sincere love stories in exceptionally sophisticated attire. 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