{"id":17525,"date":"2018-01-14T20:45:35","date_gmt":"2018-01-14T19:45:35","guid":{"rendered":"http:\/\/icon-vrai.loc\/2018\/01\/14\/the-nike-logo-the-simple-history-of-an-icon\/"},"modified":"2020-10-21T00:07:08","modified_gmt":"2020-10-20T22:07:08","slug":"the-nike-logo-the-simple-history-of-an-icon","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-nike-logo-the-simple-history-of-an-icon\/","title":{"rendered":"The Nike Logo, the Simple History of an Icon"},"content":{"rendered":"<p style=\"text-align: center\"><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">The history of the world\u2019s most famous&nbsp;logo&nbsp;begins in the middle of the 20th century. The year was 1971 when Phil Knight, creator of Blue Ribbon Sport and future distributor of&nbsp;Nike, sought to define a visual identity for his company. Some time earlier, he had met a graphic design student at a college in Portland. Her name was Carolyn Davidson, and she would never imagine that she would be the one to design one of the most emblematic&nbsp;logos in history. In the meantime, Phil Knight approached her with plans for a new line of sports shoes &#8211; the entrepreneur was looking for a graphic artist that was creative enough to create a simple and easily readable&nbsp;logo. Phil Knight, who was then working at the university\u2019s bursary, would use the following line: \u201cExcuse me, aren\u2019t you the one who couldn\u2019t afford to register for the oil painting class?\u201d<\/span><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">Carolyn Davidson rose to the occasion and accepted to work for him for the modest sum of two dollars an hour. It took her less than 20 hours to imagine her&nbsp;logo, a sort of upside down comma that was then tipped horizontally. The effect was all there: efficient, dynamic, memorable. But Phil Knight wanted more, so Carolyn Davidson submitted several other versions of the&nbsp;logo&nbsp;as well. None of them were very memorable. But the time to go to market was soon approaching; Phil Knight ran out of time and chose the upside down comma. The Swoosh was born.<\/span><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">Philip Knight tried to convince himself: \u201cI don\u2019t like it, but I\u2019ll eventually end up liking it.\u201d Davidson would continue to be&nbsp;Nike\u2019s graphic artist until the firm eventually grew too much and switched to an agency. In 1983&nbsp;Nike&nbsp;gave Carolyn a gold ring in the shape of the&nbsp;logo&nbsp;she had created, as well as an undisclosed number of&nbsp;Nike&nbsp;stocks. In the meantime, the&nbsp;logo&nbsp;would evolve until it took on the definitive form we know in 1995: a plain and simple comma that represents the DNA of one of the hottest brands on the planet.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The history of the world\u2019s most famous&nbsp;logo&nbsp;begins in the middle of the 20th century. The year was 1971 when Phil Knight, creator of Blue Ribbon Sport and future distributor of&nbsp;Nike, sought to define a visual identity for his company. Some time earlier, he had met a graphic design student at a college in Portland. Her&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[8087,14674,3079,19493],"class_list":["post-17525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","tag-history","tag-logo","tag-nike","tag-phil-knight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Nike Logo, the Simple History of an Icon - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-nike-logo-the-simple-history-of-an-icon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Nike Logo, the Simple History of an Icon - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"The history of the world\u2019s most famous&nbsp;logo&nbsp;begins in the middle of the 20th century. 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