{"id":17479,"date":"2017-12-19T20:50:17","date_gmt":"2017-12-19T19:50:17","guid":{"rendered":"http:\/\/icon-vrai.loc\/2017\/12\/19\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/"},"modified":"2020-10-21T00:07:10","modified_gmt":"2020-10-20T22:07:10","slug":"chanel-icons-inspire-aphorisms-for-the-latest-campaign","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/","title":{"rendered":"Chanel Icons Inspire Aphorisms for the Latest Campaign"},"content":{"rendered":"<p style=\"text-align: center\"><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">In 2018,&nbsp;Chanel&nbsp;will turn the rules of advertising upside down by bringing out a subtle campaign that\u2019s full of humor; a campaign built on a number of Gabrielle\u2019s aphorisms. Thomas du Pr\u00e9 de Saint Maur, the brand\u2019s creative director, admits that he dug into the heritage behind the person that was Coco with a desire to highlight \u201cthat the idea of accomplishment, of freedom, of autonomy, starts first and foremost with the decision to be in control of your own life &#8211; just like Gabrielle&nbsp;Chanel&nbsp;was.\u201d<\/span><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">From December 19th to the 25th, the spirit of&nbsp;Chanel&nbsp;will be on display in the Paris metro through a campaign composed of nine posters &#8211; the stars are the brand\u2019s key products. Lipstick and a compact, the legendary N\u00b05 and its more contemporary version, Gabrielle perfume, these slogans, all bearers of good resolutions, are also imbued with a touch of humor. It seems as if&nbsp;Chanel&nbsp;is seeking to reconcile mind and object, use and intellect, in a campaign with an artistic signature and iconic graphics.<\/span><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size:14px\"><span style=\"font-family:lucida sans unicode,lucida grande,sans-serif\">\u201cLive off of life and water (N\u00b05 L\u2019Eau)\u201d. \u201cTake things in your own hands (La Cr\u00e8me Main)\u201d. \u201cCall things by their name (Gabrielle perfume)\u201d. \u201cMakeup your weaknesses (never your emotions)\u201d. These are all small nods that invite us to control our own destiny, albeit with a light, casual, and subtle tone. This series of pleasant interjections give a healthy dose of humor as well. In 2018, dare to be different!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2018,&nbsp;Chanel&nbsp;will turn the rules of advertising upside down by bringing out a subtle campaign that\u2019s full of humor; a campaign built on a number of Gabrielle\u2019s aphorisms. Thomas du Pr\u00e9 de Saint Maur, the brand\u2019s creative director, admits that he dug into the heritage behind the person that was Coco with a desire to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[56,155,1287,19482,19483,1466,1299],"class_list":["post-17479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-art","tag-chanel","tag-coco-chanel","tag-gabrielle-chanel","tag-metro","tag-osez","tag-paris","tag-pub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chanel Icons Inspire Aphorisms for the Latest Campaign - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel Icons Inspire Aphorisms for the Latest Campaign - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"In 2018,&nbsp;Chanel&nbsp;will turn the rules of advertising upside down by bringing out a subtle campaign that\u2019s full of humor; a campaign built on a number of Gabrielle\u2019s aphorisms. Thomas du Pr\u00e9 de Saint Maur, the brand\u2019s creative director, admits that he dug into the heritage behind the person that was Coco with a desire to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-19T19:50:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"Chanel Icons Inspire Aphorisms for the Latest Campaign\",\"datePublished\":\"2017-12-19T19:50:17+00:00\",\"dateModified\":\"2020-10-20T22:07:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/\"},\"wordCount\":265,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif\",\"keywords\":[\"chanel\",\"coco-chanel\",\"gabrielle-chanel\",\"metro\",\"osez\",\"Paris\",\"pub\"],\"articleSection\":[\"Design &amp; Art\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/\",\"url\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/\",\"name\":\"Chanel Icons Inspire Aphorisms for the Latest Campaign - ICON-ICON\",\"isPartOf\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif\",\"datePublished\":\"2017-12-19T19:50:17+00:00\",\"dateModified\":\"2020-10-20T22:07:10+00:00\",\"author\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage\",\"url\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif\",\"contentUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif\",\"width\":1000,\"height\":750,\"caption\":\"-5.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/www.icon-icon.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chanel Icons Inspire Aphorisms for the Latest Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/#website\",\"url\":\"http:\/\/www.icon-icon.com\/en\/\",\"name\":\"ICON-ICON\",\"description\":\"Luxury Stories\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.icon-icon.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\",\"name\":\"Icon-Icon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"caption\":\"Icon-Icon\"},\"url\":\"https:\/\/www.icon-icon.com\/en\/author\/icon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chanel Icons Inspire Aphorisms for the Latest Campaign - ICON-ICON","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Chanel Icons Inspire Aphorisms for the Latest Campaign - ICON-ICON","og_description":"In 2018,&nbsp;Chanel&nbsp;will turn the rules of advertising upside down by bringing out a subtle campaign that\u2019s full of humor; a campaign built on a number of Gabrielle\u2019s aphorisms. Thomas du Pr\u00e9 de Saint Maur, the brand\u2019s creative director, admits that he dug into the heritage behind the person that was Coco with a desire to...","og_url":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/","og_site_name":"ICON-ICON","article_published_time":"2017-12-19T19:50:17+00:00","article_modified_time":"2020-10-20T22:07:10+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif","type":"image\/gif"}],"author":"Icon-Icon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Icon-Icon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#article","isPartOf":{"@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/"},"author":{"name":"Icon-Icon","@id":"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"headline":"Chanel Icons Inspire Aphorisms for the Latest Campaign","datePublished":"2017-12-19T19:50:17+00:00","dateModified":"2020-10-20T22:07:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/"},"wordCount":265,"commentCount":0,"image":{"@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif","keywords":["chanel","coco-chanel","gabrielle-chanel","metro","osez","Paris","pub"],"articleSection":["Design &amp; Art"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/","url":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/","name":"Chanel Icons Inspire Aphorisms for the Latest Campaign - ICON-ICON","isPartOf":{"@id":"http:\/\/www.icon-icon.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif","datePublished":"2017-12-19T19:50:17+00:00","dateModified":"2020-10-20T22:07:10+00:00","author":{"@id":"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"breadcrumb":{"@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#primaryimage","url":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif","contentUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/12\/5.gif","width":1000,"height":750,"caption":"-5.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/www.icon-icon.com\/en\/chanel-icons-inspire-aphorisms-for-the-latest-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/www.icon-icon.com\/en\/"},{"@type":"ListItem","position":2,"name":"Chanel Icons Inspire Aphorisms for the Latest Campaign"}]},{"@type":"WebSite","@id":"http:\/\/www.icon-icon.com\/en\/#website","url":"http:\/\/www.icon-icon.com\/en\/","name":"ICON-ICON","description":"Luxury Stories","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.icon-icon.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a","name":"Icon-Icon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","caption":"Icon-Icon"},"url":"https:\/\/www.icon-icon.com\/en\/author\/icon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/17479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/comments?post=17479"}],"version-history":[{"count":2,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/17479\/revisions"}],"predecessor-version":[{"id":33676,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/17479\/revisions\/33676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media\/17475"}],"wp:attachment":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media?parent=17479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/categories?post=17479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/tags?post=17479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}