{"id":16971,"date":"2017-09-12T08:50:24","date_gmt":"2017-09-12T06:50:24","guid":{"rendered":"http:\/\/icon-vrai.loc\/2017\/09\/12\/gabrielle-the-new-scent-by-chanel\/"},"modified":"2020-10-21T00:07:33","modified_gmt":"2020-10-20T22:07:33","slug":"gabrielle-the-new-scent-by-chanel","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/gabrielle-the-new-scent-by-chanel\/","title":{"rendered":"Gabrielle, The New Scent by Chanel"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">An olfactory tale, the perfume Gabrielle bears within it the boldness of a name that\u2019s become a household one &#8211; Coco Chanel. She was a strong and visionary woman, determined to bend the exaggerated conventions of beauty. Non-conformist in her day, Chanel built her myth on a passion, giving the world a style that was like a lesson in purity. Today, this brand that holds its name high is deciding to give life to this story through the aromas of a brand new perfume &#8211; it\u2019s been 15 years since Chanel has released such a marvel. Sunny and bright, the label\u2019s latest addition overflows with an energy like that of a beating heart in motion. For Gabrielle Chanel was first and foremost a woman who battled her way to the top, overcoming all obstacles in her way.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">The perfume Gabrielle is a metaphor for Coco\u2019s life. Olivier Polge knows this well &#8211; when it comes to <a href=\"https:\/\/www.chanel.com\/fr_FR\/\">Chanel\u2019s<\/a> scents, you can\u2019t escape talking about flowers. The brand\u2019s nose used extracts of tuberose for this bouquet, the famous flower from Grasse. \u201cFor the first time we used a new extract of tuberose. We created a new extract born from a brand new procedure that allows the flower to reveal all its complexity and naturalness.\u201d This is an artificial perfume, as the Mademoiselle would have wanted. Jasmine, orange blossom, ylang-ylang, and tuberose come together within a constructed scent &#8211; an artificial perfume where these essences come together to create a new identity.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">It\u2019s this identity, this philosophy, that director Ringan Ledwidge wanted to convey with his ad spot: \u201cI wanted to express an emotion: liberation.\u201d What is told here is a race for freedom, Coco\u2019s endless struggle via a young woman incarnated on screen by muse and friend of the brand, Kristen Stewart. Within a warm, stripped down atmosphere, to the tune of the Beyonc\u00e9 song \u201cRunnin\u2019\u201d, the American actress takes off on a modern quest for femininity with confidence, willpower, and independence. \u201cWe deliberately went against the storytelling grain,\u201d explains Thomas Du Pr\u00e9 de Saint-Maure, director-general of Chanel\u2019s creative resources. \u201cWe wanted to highlight an emotion that can be captured in a few seconds, conveying a sensation rather than a story. (\u2026) Instead of going back on her life, we chose to put forward her free and rebellious spirit. Today, this quality is in my eyes the most difficult and at the same time the most important to have. Being oneself and being loyal to oneself, that\u2019s what Gabrielle Chanel handed down to us.\u201d This message is now captured within a delicious olfactory essence.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An olfactory tale, the perfume Gabrielle bears within it the boldness of a name that\u2019s become a household one &#8211; Coco Chanel. She was a strong and visionary woman, determined to bend the exaggerated conventions of beauty. Non-conformist in her day, Chanel built her myth on a passion, giving the world a style that was&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[153,2564,8325,18718,9734,56,1287,2900,4078],"class_list":["post-16971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-about-chanel","tag-actualites-chanel","tag-beyonce","tag-boy-chanel-eau-de-parfum","tag-campagne-publicitaire","tag-chanel","tag-gabrielle-chanel","tag-kristen-stewart","tag-senteur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gabrielle, The New Scent by Chanel - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/gabrielle-the-new-scent-by-chanel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gabrielle, The New Scent by Chanel - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"An olfactory tale, the perfume Gabrielle bears within it the boldness of a name that\u2019s become a household one &#8211; Coco Chanel. She was a strong and visionary woman, determined to bend the exaggerated conventions of beauty. 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