{"id":16950,"date":"2017-09-07T14:09:45","date_gmt":"2017-09-07T12:09:45","guid":{"rendered":"http:\/\/icon-vrai.loc\/2017\/09\/07\/louis-vuitton-runways-and-their-emblematic-scenography\/"},"modified":"2020-10-21T00:07:34","modified_gmt":"2020-10-20T22:07:34","slug":"louis-vuitton-runways-and-their-emblematic-scenography","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/louis-vuitton-runways-and-their-emblematic-scenography\/","title":{"rendered":"Louis Vuitton Runways and their Emblematic Scenography"},"content":{"rendered":"

Louis Vuitton has been considered the King of trunkmaking since the 19th century, but it wouldn\u2019t be until the 21st century that the label\u2019s magic and savoir-faire would take on ready-to-wear. It was the arrival of American designer Marc Jacobs in 1997 that initiated the brand\u2019s first female wardrobe – he had free reign to define the image of the Vuitton woman. Vogue <\/i>would soon capture the essence he gave to his first collection with neutral shades, minimalist and with no bags present. Marc Jacobs sketched a style \u201cwith a desire to highlight a casual, but chic, youth, free from the rules in force.\u201d But his debut was timid, and so were his runways. The formula was classic, and the catwalk itself had little character. It wasn\u2019t until the Spring\/Summer 2008 runway that the designer\u2019s creativity burst onto the scene. Daft Punk composed the soundtrack, and models dressed as nurses definitively imposed the Louis Vuitton name in ready-to-wear. Marc Jacobs himself was also transformed: more sure of himself, he introduced a new breed of femininity with increasingly staged runways.<\/span><\/span><\/p>\n

In 2011, the Cour Carr\u00e9e at the Louvre became a testing ground for Marc Jacob\u2019s fantasies. With the trunkmaker\u2019s fantastic heritage in tow, the designer unleashed a number of spectacular runways that played like super-productions, with a cabaret ambiance and \u201ctigers\u201d on the catwalk in 2011. The following one would take place within a decadent atmosphere that was very 20s-esque and imbued with Asian references. The looks were shown in a new light. \u201cFor me, a runway is especially done to give a certain aura, a certain prestige to the brand,\u201d he affirmed. \u201cA bit funk, a bit trash, a bit chic,\u201d in the words of the creative director, Louis Vuitton\u2019s runways became must-see events. Everything was suggestive and suggested: it was difficult to target where exactly Marc Jacobs wanted to bring his audience. One thing was certain though: there was plenty of mystery in these spectacular stagings. Louis Vuitton became a dream machine. For winter 2011, the designer transformed the Louvre\u2019s Cour Carr\u00e9e into the hotel lobby of another era, where gated elevators whisked away passengers. The highlight: Kate Moss as a spy, smoking her way down the catwalk.<\/span><\/span><\/p>\n

In 2013, the Spring\/Summer runway was the occasion to team up with Daniel Buren to reinvent the iconic damier<\/a> motif. But if one of Marc Jacobs\u2019 runways for Louis Vuitton sticks out in memory, it would be the Fall\/Winter 2012 show. It\u2019s said the budget reached 8 million – why? An old train station rebuilt in the Cour Carr\u00e9e of the Louvre, an antique clock signed Louis Vuitton, and suddenly in a puff of smoke a real blue 1900s-style train blew its whistle and came into the station. The train \u201cwas made just for us\u201d, confided Marc Jacobs. \u201cWe started working on the design five months ago.\u201d Today, the creative folly of Louis Vuitton\u2019s creative director is in the past. Ever since his arrival at the head of creation, Nicolas Ghesqui\u00e8re has been reuniting with the idea of travel, bringing his audience to the four corners of the earth. Rio de Janeiro<\/a>, the Palais de Monaco<\/a>, Palm Springs<\/a>, Nitere\u00f3i<\/a>, and more recently, Kyoto<\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Louis Vuitton has been considered the King of trunkmaking since the 19th century, but it wouldn\u2019t be until the 21st century that the label\u2019s magic and savoir-faire would take on ready-to-wear. It was the arrival of American designer Marc Jacobs in 1997 that initiated the brand\u2019s first female wardrobe – he had free reign to…<\/p>\n","protected":false},"author":3,"featured_media":16947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[11813,398,2897,4123],"class_list":["post-16950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","tag-ad-louis-vuitton","tag-marc-jacobs","tag-nicolas-ghesquiere","tag-runway"],"acf":[],"yoast_head":"\nLouis Vuitton Runways and their Emblematic Scenography - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/louis-vuitton-runways-and-their-emblematic-scenography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Vuitton Runways and their Emblematic Scenography - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Louis Vuitton has been considered the King of trunkmaking since the 19th century, but it wouldn\u2019t be until the 21st century that the label\u2019s magic and savoir-faire would take on ready-to-wear. 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