{"id":16913,"date":"2017-09-03T20:00:26","date_gmt":"2017-09-03T18:00:26","guid":{"rendered":"http:\/\/icon-vrai.loc\/2017\/09\/03\/the-monogram-louis-vuittons-key-inspiration\/"},"modified":"2020-10-21T00:07:36","modified_gmt":"2020-10-20T22:07:36","slug":"the-monogram-louis-vuittons-key-inspiration","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-monogram-louis-vuittons-key-inspiration\/","title":{"rendered":"The Monogram, Louis Vuitton\u2019s Key Inspiration"},"content":{"rendered":"

In 1896, Georges Vuitton, having taken over for his deceased father Louis, imagined a new canvas to cover the flawless baggage produced by his brand. This new canvas was meant to incarnate all the inspiration, charm, and quality of Louis Vuitton<\/a> luggage. The Monogram canvas was born as an inspired and authentic composition – indeed with authenticity aplenty. Through this aesthetic and innovative canvas, Georges Vuitton sought to counter the growing problem of counterfeiting. Several years earlier his father conceived of a lock like no other -an \u201cunpickable\u201d lock <\/a>with five grooves. In 1896, Georges engraved his father\u2019s initials around their floral motifs inspired by gothic art, contemporary art, and Japanese art. This is the history of the Monogram as a Louis Vuitton logo. But what Georges Vuitton didn\u2019t count on was for the Monogram to become a source of inspiration for future generations.<\/span><\/span><\/p>\n

The Monogram has today gone beyond the function of a label to become a symbol as popular as Mickey Mouse. In addition to perpetuating a two centuries old savoir-faire and promoting an overflowing creativity, the trunkmaker has anchored its name and its products into the ranks of icon of an era. For instance, the Monogram has also become a line of jewelry. But the true magic of Louis Vuitton\u2019s seal resides in the chameleon-esque nature of this signature. In 1996, the manufacturer at 101 Avenue des Champs-\u00c9lys\u00e9es celebrated the centennial of the legendary Monogram with humor in tow. To demonstrate all its character and contemporariness, the trunkmaker called on some of the most talented, visionary, and enlightened artists of their generation. Some noteworthy collaborators were photographer Cindy Sherman – who participated again in 2014<\/a> – Japanese fashion idol Rei Kawakubo, architect Frank Gehry, Christian Louboutin, and Chanel\u2019s creative director Karl Lagerfeld. But the most eloquent pieces remain the Faux-Cul Vuitton imagined by Vivienne Westwood and the fabulous \u2018Feline\u2019 bag by Azzedine Ala\u00efa.<\/span><\/span><\/p>\n

Ever since, the Monogram has become the traditional format for some of the most contemporary creations. Released with different identities, fabrics, and aesthetics, the Monogram has become Vernis, Mini, Glac\u00e9, Graffiti launched in 2001 with Stephen Sprouse, and Multicolore. Marc Jacobs\u2019 energy, which occupied the brand\u2019s creative director post for 15 years, was no stranger to it. He affixed it onto a multitude of formats – fur, plastic, lace, paint, denim, nothing could resist the timelessness and beauty of the Monogram. Even various Japanese elements pair with it marvelously: \u201cIn those days\u201d, explains ex-Louis Vuitton president Yves Carcelle, \u201cthe idea came, as was often the case with Marc, over the course of a completely informal conversation. Contrary to what one may think, things were much less planned than you may imagine between Marc and Vuitton. With Murakami, as was the case with Kusama, we didn\u2019t decide that the multicolor Monogram would be such a success, or that it would become part of the brand\u2019s classic collections.\u201d This delirious pairing between tradition and avant-garde brought each of its creations into the temple of contemporary art icons through the legendary abilities of Louis Vuitton\u2019s ateliers, and the Monogram along with it.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In 1896, Georges Vuitton, having taken over for his deceased father Louis, imagined a new canvas to cover the flawless baggage produced by his brand. This new canvas was meant to incarnate all the inspiration, charm, and quality of Louis Vuitton luggage. The Monogram canvas was born as an inspired and authentic composition – indeed…<\/p>\n","protected":false},"author":3,"featured_media":16910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[15799,1359,18016,7954,4123,13383],"class_list":["post-16913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","tag-celebrating-monogram","tag-louis-vuitton","tag-lvmonogram","tag-monogram-empreinte","tag-runway","tag-sac-monogram"],"acf":[],"yoast_head":"\nThe Monogram, Louis Vuitton\u2019s Key Inspiration - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-monogram-louis-vuittons-key-inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Monogram, Louis Vuitton\u2019s Key Inspiration - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"In 1896, Georges Vuitton, having taken over for his deceased father Louis, imagined a new canvas to cover the flawless baggage produced by his brand. This new canvas was meant to incarnate all the inspiration, charm, and quality of Louis Vuitton luggage. 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