{"id":16884,"date":"2017-08-29T23:37:19","date_gmt":"2017-08-29T21:37:19","guid":{"rendered":"http:\/\/icon-vrai.loc\/2017\/08\/29\/the-damier-motif-a-louis-vuitton-exclusive\/"},"modified":"2020-10-21T00:07:38","modified_gmt":"2020-10-20T22:07:38","slug":"the-damier-motif-a-louis-vuitton-exclusive","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-damier-motif-a-louis-vuitton-exclusive\/","title":{"rendered":"The Damier Motif, a Louis Vuitton Exclusive"},"content":{"rendered":"

In 1889, all of Paris was abuzz with the approaching Universal Exposition that would be held that year from May 5 to October 31. This would be a special one; for the centennial of the French Revolution, Parisians and visitors were promised unparalleled novelties. An art nouveau iron construction would soon tower over Paris. It was in this context that Georges Vuitton, Louis\u2019 son, imagined a more complex print than striped canvas: a checkerboard \u2018damier\u2019 canvas where the signature \u201cL. Vuitton, marque d\u00e9pos\u00e9e\u201d, would be inscribed. As old as the Eiffel Tower, the damier canvas was born in this period of great creativity.<\/span><\/span><\/p>\n

France and its technical and aesthetic prowesses were the envy of the day. Take for instance Louis Vuitton\u2019s pieces – while it may seem obvious to us today that counterfeiting is a fact of life for the brand, this tumultuous relationship actually begin in the late 19th century. When the label\u2019s heir imagined the damier canvas, it was to nip imposters in the bud. This canvas was imagined to distinguish the label, protect it, but also to allow the onlooker to distinguish Louis Vuitton trunks upon first glance. Later on, the brand would develop an unpickable lock that only one key and one alone would be able to open.<\/span><\/span><\/p>\n

Solid, supple, and completely waterproof, the damier canvas was at first woven – it was only with the appearance of coated canvases that damier became a print of its own. It maintains a deceptive appearance of woven braids allowing for its famous inscription to appear intermittently. One of Louis Vuitton\u2019s<\/a> exclusive codes alongside the monogram, the damier motif illustrates the brand\u2019s strength, and the visionary character of the founder as well as his successors. And yet, the brand would cease production of the Damier canvas in 1896; it wasn\u2019t until 1996, 100 years later, that the trunker reunited with its original spirit with the arrival of Marc Jacobs. Ever since, the canvas was reintroduced in collections called \u2018Damier \u00c9b\u00e8ne\u2019 – the success was immediate and sensational. A number of damier canvases have been imagined since: Damier Azur, Damier Graphite for the canvas\u2019 120th anniversary, Damier Infini made of embossed leather, and Damier Aventure\u2026<\/span><\/span><\/p>\n

In 2001, after September 11, Mrac Jacobs decided to repaint the legendary damier canvas. Takashi Murakami would take on the task; it was a pure triumph. In 2013, the brand released a collection as an homage<\/a> to its iconic canvas – with the collaboration of Daniel Buren for the scenography, Marc Jacobs launched a myriad of pieces with spectacular geometry, all traced back to the damier canvas, on the runway. The creative director imagined damier as \u201ca motif in motion, a rhythm, a mathematical equation, a kind of perpetual movement and change.\u201d Since then, Nicolas Ghesqui\u00e8re has found himself at the helm of Louis Vuitton\u2019s creations. For Spring\/Summer 2017, he once more reinvented the legendary damier assembly<\/a> in an avant-garde dress. This is just one more way to prove the inexhaustible source of inspiration that is the damier canvas, an iconic motif of the creations coming from 101 Avenue des Champs-\u00c9lys\u00e9es.<\/span><\/span><\/p>\n

 <\/p>\n

Louis Vuitton\u2019s Damier motif: Key dates<\/strong><\/span><\/p>\n

1888<\/strong> : After the Trianon and the Ray\u00e9e canvas Louis Vuitton gives birth to his last creation before the death: the Damier motif in beige and brown<\/a>. It\u2019s not only an aesthetic choice, but also a move again the counterfeiting: inside the little beige squares he prints the phrase \u201cL. Vuitton registered trademark<\/a>\u201d. Together with the beige and brown motif Vuitton also experiments a rarer red checkered motif (dark red dots over a dark brown background) and a grey-black<\/a> one.<\/p>\n

1889<\/strong> : The Damier Canvas becomes an icon<\/a> during the Paris World Fair<\/a>.<\/p>\n

1996<\/strong> : Almost one century later the iconic Damier with the registered trademark is newly introduced on handbags and trunks as the Damier Eb\u00e8ne<\/a>.<\/p>\n

1998<\/strong> \u2013 2002<\/strong> : The Damier Motif Vernis Cabaret Club<\/a> limited edition is born. It will be produced in two main variants: the black and the Amarante<\/a>.<\/p>\n

2006<\/strong> : Inspired to the colors of the French Riviera<\/a>, LV creates the Damier Azur <\/a>variant.<\/p>\n

2007<\/strong> : The Neverfull, traditionally manufactured avec the LV Monogram, hosts for the first time the Damier Azur<\/a> and Eb\u00e8ne<\/a> motifs.<\/p>\n

2008<\/strong> : Precisely 120 years after the Damier\u2019s birth Louis Vuitton launches the Damier Graphite<\/a> motif<\/a>, dedicated to the masculine lines<\/a>.<\/p>\n

2011<\/strong> : Louis Vuitton launches the first version in fluorescent embossed leather<\/a> of the Damier motif, named Damier Infini<\/a>.<\/p>\n

2012<\/strong> : Louis Vuitton creates two sport-oriented nylon versions of the Damier motif: Damier Challenge<\/a> and Damier Aventure<\/a>.<\/p>\n

2013<\/strong> : Marc Jacobs and Daniel Buren make a revolutionary move<\/a> bringing the Damier motifs on the clothes for the Spring\/Summer ready-to-wear collection<\/a>.<\/p>\n

2013<\/strong> : The Damier becomes a must for shop windows<\/a> and LV stores<\/a>.<\/p>\n

2014<\/strong> The Petite Malle<\/a> is launched: a Damier version couldn\u2019t lack.<\/p>\n

2014<\/strong> : LV launches the Damier Cobalt<\/a>, a line dedicated to men.<\/p>\n

2014<\/strong> : The Louis Vuitton foundation\u2019s building<\/a> adopts the Damier Motif.<\/p>\n

2014<\/strong> : A new revolutionary move: the Damier motif appears in a variety of colours with the Damier Couleurs<\/a>.<\/p>\n

2015<\/strong> : LV creates a limited edition<\/a> of the Damier inspired to the work of the artist Christopher Nemeth<\/a>.<\/p>\n

2017<\/strong> : Damier is again protagonist in the ready-to-wear collection Spring\/Summer<\/a>.<\/p>\n

2017 <\/strong>: The Damier Tahitienne<\/a> motif is born.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 1889, all of Paris was abuzz with the approaching Universal Exposition that would be held that year from May 5 to October 31. This would be a special one; for the centennial of the French Revolution, Parisians and visitors were promised unparalleled novelties. An art nouveau iron construction would soon tower over Paris. It…<\/p>\n","protected":false},"author":3,"featured_media":16880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,6,21346],"tags":[11813,8388,19345,398,2897,18454],"class_list":["post-16884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-ready-to-wear","category-pret-a-porter-2-en","tag-ad-louis-vuitton","tag-damier","tag-damier-ebene","tag-marc-jacobs","tag-nicolas-ghesquiere","tag-printemps-ete-2017"],"acf":[],"yoast_head":"\nThe Damier Motif, a Louis Vuitton Exclusive - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-damier-motif-a-louis-vuitton-exclusive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Damier Motif, a Louis Vuitton Exclusive - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"In 1889, all of Paris was abuzz with the approaching Universal Exposition that would be held that year from May 5 to October 31. 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