{"id":16857,"date":"2017-08-23T16:15:16","date_gmt":"2017-08-23T14:15:16","guid":{"rendered":"http:\/\/icon-vrai.loc\/2017\/08\/23\/jolie-madame-the-emblematic-collection-by-balmain\/"},"modified":"2020-10-21T00:07:40","modified_gmt":"2020-10-20T22:07:40","slug":"jolie-madame-the-emblematic-collection-by-balmain","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/jolie-madame-the-emblematic-collection-by-balmain\/","title":{"rendered":"Jolie Madame, the Emblematic Collection by Balmain"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">1945: Paris was freshly emerged from WWII when <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Pierre_Balmain\">Pierre Balmain<\/a> founded his studio on 44 rue Fran\u00e7ois 1er. After studying with Lucien Lelong, an haute couture master of the day, the couturier presented his very first collection on October 12 of that same year. The reviews were unanimous: a seductive breed of refinement was exuded by a restrained yet graphic use of green, brown, red, and lavender fabrics. In 1949, Balmain also launched their first perfume. Named Jolie Madame, the couturier defined it as \u201cthe perfume of adventure for evenings of passion and enchantment.\u201d In reality, the Jolie Madame scent captures the fantastic spirit and ambiance of Parisian nights in those days. The perfume directly borrows its composition from the image of feminine sensuality itself. Floral cypresses unite with cloves, orange blossom, jasmine, and patchouli. These intense notes form a fragrance that\u2019s synonymous with elegance and sophistication.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">The perfume was such a success that Pierre Balmain called his first haute couture collection \u201cJolie Madame\u201d as well. Balmain\u2019s style would establish itself here with embroidery, shoulder pads, and a belted waist becoming the visual codes of a new femininity. A number of celebrities would&nbsp; vouch for the \u201cJolie Madame\u201d look: through short whirling dresses with short veils for cocktail parties, the post-war Parisian style was born. This return to the opulence, charm, and elegance of noble and rare fabrics, precious and intensely worked, would soon be defined as \u201cthe new French style\u201d by Gertrude Stein in&nbsp;<i>Vogue<\/i>. One need look no further than the \u201cJolie Madame\u201d ball gown from 1954 in light blue satin, with a satiny opulence. On the couture side, Balmain\u2019s suits with straight cuts and houndstooth motifs became emblematic, in addition to ball gowns, pea jackets, and ermine evening skirts &#8211; these pieces would soon find their way into the most legendary of wardrobes. Soon, Balmain\u2019s \u201cJolie Madame\u201d would take on a life of her own as an insolent and active woman.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">Between 1993 and July 2002, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Oscar_de_la_Renta\">Oscar de la Renta<\/a> took over as the brand\u2019s creative director. With his talent, he remained loyal to the essence of Pierre Balmain\u2019s \u201cJolie Madame\u201d couture. In the early 2000s, the label entered into an even more desirable modernity: with Christophe Decarnin then Olivier Rousteing, Balmain\u2019s \u201cMadame\u201d became a sexy woman sporting sumptuous pieces that fit her perfectly &#8211; and more than one celebrity would succumb to the luxurious embroidered fabrics and tight waist that were the signature of \u201cJolie Madame\u201d in 1952. When questioning the links between Olivier Rousteing and Pierre Balmain\u2019s emblematic collection, with frequent accusations of vulgarity and uncontrolled opulence, the artist responds: \u201cBut my Balmain woman is a very French woman. French style isn\u2019t just Saint-Germain-des-Pr\u00e9s style. My version of France is the flamboyance of Versailles, the magic of the City of Light. Poiret, Balmain, Dior, Balenciaga\u2026 they all worked with opulence. The <a href=\"http:\/\/icon-vrai.loc\/fr\/design-art\/la-tour-eiffel-une-icone-inimitable\">Eiffel Tower<\/a> is the exact opposite of minimalism!\u201d In the same way, the \u201cJolie Madame\u201d style is today the opposite of morose.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1945: Paris was freshly emerged from WWII when Pierre Balmain founded his studio on 44 rue Fran\u00e7ois 1er. After studying with Lucien Lelong, an haute couture master of the day, the couturier presented his very first collection on October 12 of that same year. The reviews were unanimous: a seductive breed of refinement was exuded&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[2951,18691,12695,19341,19335],"class_list":["post-16857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","tag-balmain","tag-balmain-ss17","tag-balmain-olivier-rousteing","tag-jolie-madame","tag-pierre-balmain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jolie Madame, the Emblematic Collection by Balmain - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/jolie-madame-the-emblematic-collection-by-balmain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jolie Madame, the Emblematic Collection by Balmain - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"1945: Paris was freshly emerged from WWII when Pierre Balmain founded his studio on 44 rue Fran\u00e7ois 1er. 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