{"id":16805,"date":"2017-08-11T18:27:17","date_gmt":"2017-08-11T16:27:17","guid":{"rendered":"http:\/\/icon-vrai.loc\/2017\/08\/11\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/"},"modified":"2020-10-21T00:07:43","modified_gmt":"2020-10-20T22:07:43","slug":"the-arco-floor-lamp-by-the-castiglioni-brothers-2","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/","title":{"rendered":"The Arco Floor Lamp By The Castiglioni Brothers"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">\u201cDesign objects shouldn\u2019t be in fashion. Fashion is made to go out of fashion.\u201d These few words from Achille, one of the brothers within the namesake band of designers, alone sum up all the influence of the <a href=\"http:\/\/www.achillecastiglioni.it\/\">Castiglionis<\/a>\u2019 design. By starting with an observation of the objects that abound in everyday life, the brothers begin asking questions about the essential and ideal shape of a necessary good. For example, a light fixture. In 1962, Achille and Pier Giacomo Castiglioni took a close interest in the question of how to light up each corner of a room starting with an overhead fixture but without actually putting lights on the ceiling. And thus the Arco floor lamp was born.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">\u201cWhat we had in mind was a lamp that would make the table light up.\u201d Its biggest innovation of the day was indeed freeing up the living space from a fixed point of light on the ceiling. The Castiglionis brought a mobile solution to the problem as sublime as it is useful. Its look is purely artistic, purely modern for some. This approach, more sculptural than functional, inserts the object into a line of poetic utility.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size:16px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">This very ambiguity is what has brought it so much success. Equipped with a telescopic adjustable steel stem, a perforated metal globe, and a rectangular base made of white marble from Carrara, its oversized dimensions project a simple and distinguished elegance. The Arco floor lamp has sold over 100,000 copies, all while becoming an integral part of the MoMA\u2019s permanent collection. Some see it as an inescapable part of the Milanese design landscape. And yet, in 1970 Achille Castiglioni himself pointed out: \u201cThis isn\u2019t an Italian success, but rather the success of a high-value design method.\u201d<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDesign objects shouldn\u2019t be in fashion. Fashion is made to go out of fashion.\u201d These few words from Achille, one of the brothers within the namesake band of designers, alone sum up all the influence of the Castiglionis\u2019 design. By starting with an observation of the objects that abound in everyday life, the brothers begin&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[18212,18208,18209,18214,18211,334,18210,18213],"class_list":["post-16805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-art","tag-achille-castiglioni","tag-arco","tag-arco-lamp","tag-carrara","tag-castiglioni-brothers","tag-design","tag-lampadaire-arco","tag-pier-giacomo-castiglioni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Arco Floor Lamp By The Castiglioni Brothers - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Arco Floor Lamp By The Castiglioni Brothers - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"\u201cDesign objects shouldn\u2019t be in fashion. 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By starting with an observation of the objects that abound in everyday life, the brothers begin...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.icon-icon.com\/en\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-11T16:27:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:07:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/08\/arco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"The Arco Floor Lamp By The Castiglioni Brothers\",\"datePublished\":\"2017-08-11T16:27:17+00:00\",\"dateModified\":\"2020-10-20T22:07:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/\"},\"wordCount\":297,\"commentCount\":0,\"image\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-arco-floor-lamp-by-the-castiglioni-brothers-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2017\/08\/arco.jpg\",\"keywords\":[\"Achille Castiglioni\",\"Arco\",\"Arco lamp\",\"Carrara\",\"Castiglioni Brothers\",\"design\",\"Lampadaire Arco\",\"Pier Giacomo Castiglioni\"],\"articleSection\":[\"Design &amp; 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