This is a first: L\u2019Or\u00e9al Paris teamed up with Balmain for a capsule collection of makeup. Dubbed L\u2019Or\u00e9al Paris x Balmain Paris, this mini-collection promises to capture the instinctive creativity of Olivier Rousteing at the height of his art. One of the most coveted lipsticks in the world is revealed in a brand new way – it\u2019s said that one Color Riche lipstick is sold in the world every 3 seconds!<\/p>\n
To trace the ultra-desirable lips of the Balmain Army\u2019s leading ladies, L\u2019Or\u00e9al Paris gave free rein to Balmain\u2019s creative director to concoct a brand new and inspired collectoin, founded on Rousteing\u2019s desire to make luxury more accessible. \u201cCertain shades are ideal for white skin, others for Asian skin, and others for black skin,\u201d Olivier Rousteing highlights. \u201cMy goal through this collaboration is to be able to transpose the Balmain universe into cosmetics all while making it accessible to everyone, but also to represent a new generation by accenting diversity.\u201d The two brands do indeed share the same vision, that of a strong femininity capable of expressing itself through different cosmetics.<\/p>\n
This new collaboration will be unveiled during the next Paris Fashion Week, of which L\u2019Or\u00e9al Paris is an official partner. The Parisian woman\u2019s more instinctive vision of beauty as developed by Olivier Rousteing will finally meet a new audience. \u201cBeauty and high-end fashion now have a symbolic meeting point: this new limited Color Riche collection with Balmain Paris,\u201d remarked Pierre-Emmanuel Angeloglou, President of L\u2019Or\u00e9al. The cult classic lipstick Color Riche is interpreted with three new color themes, making for a total of 12 colors. Available in September.<\/p>\n","protected":false},"excerpt":{"rendered":"
This is a first: L\u2019Or\u00e9al Paris teamed up with Balmain for a capsule collection of makeup. Dubbed L\u2019Or\u00e9al Paris x Balmain Paris, this mini-collection promises to capture the instinctive creativity of Olivier Rousteing at the height of his art. One of the most coveted lipsticks in the world is revealed in a brand new way…<\/p>\n","protected":false},"author":3,"featured_media":16080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,15],"tags":[2951,18692,19051,19050,19052,3234],"class_list":["post-16084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-cosmetics","tag-balmain","tag-balmain-army","tag-color-riche","tag-loreal","tag-loreal-paris-x-balmain-paris-an-unexpected-collaboration","tag-olivier-rousteing"],"acf":[],"yoast_head":"\n