1837: Thierry Herm\u00e8s founds his eponymous boutique in Paris, specialized in the creation and production of saddles and harnesses. Located in the Grands Boulevards neighborhood, Herm\u00e8s was still a far cry from being a luxury boutique – on the contrary, their target customer was demanding professionals and individuals seeking fine materials. In those days, horses were still the transport method du jour<\/i> – and Thierry Herm\u00e8s made a living off of this; he excelled in it even. His initial successes resided in the fabrication of harnesses adapted to the carriage and its team of horses, made-to-order.<\/p>\n
1867: the manufacturer earns the First Class medal at the Universal Exposition in Paris. Several years later, in 1880, the saddler would set up shop at 24 rue du Faubourg-Saint-Honor\u00e9. Not because the neighborhood was chic, but because it was close to the stables on the Champs-Elys\u00e9es. Czar Nicolas II of Russia was one of their loyal clients. Just as Herm\u00e8s\u2019 reputation began to go beyond a small circle of those \u201cin-the-know\u201d, the founder died and left his son Charles-Emile with the task of succeeding him. Through him and his descendants, Herm\u00e8s would expand its line with coverings for horses and other textiles and equipment. But the end of the century would see the decline of the use of horses already. A visionary man, Charles-Emile intensified the diversification of Herm\u00e8s\u2019 production.<\/p>\n
While the 20th century definitively saw transit by horse come to an end, Herm\u00e8s preserved this symbol to identify with the elegant world of jockey clubs and the society life surrounding them. Thus in the 20s, Emile-Maurice Herm\u00e8s acquired a lead and white gouache drawing entitled Le Duc Attel\u00e9 <\/i>by Alfred de Dreux. This drawing marked the genesis of Herm\u00e8s\u2019 logo – a historical perspective confounded with that of horse races to construct a luxurious realm of imagination. Officially trademarked in 1945, the horse and carriage would become the brand\u2019s signature. \u201cThe first client is the horse, the second is the rider,\u201d declared Jean-Louis Dumas, the brand\u2019s inheritor.<\/p>\n
With the disappearance of the horse in daily life, Herm\u00e8s chose to make allusion to its original intention: bridles, saddles, harnesses, and riding boots. But the logo doesn\u2019t necessarily appear in each of the brand\u2019s creations. Indeed, the absence of the logo plays in favor of the saddler – Herm\u00e8s is exclusive, characterized by their rarity, their discretion, and the artisanal craftsmanship poured into the fabrication of each one of their pieces. In three words, Herm\u00e8s\u2019 allure is sleek, nomadic, and timeless. Once more today, the horse is at the heart of this label and is honored time and time again through obstacle jumping or riding contests, like the Saut Herm\u00e8s beneath the glass dome of the Grand Palais in Paris. A spirit, a logo, an imagination: Herm\u00e8s horse-drawn carriage stands watch over this heritage.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
1837: Thierry Herm\u00e8s founds his eponymous boutique in Paris, specialized in the creation and production of saddles and harnesses. Located in the Grands Boulevards neighborhood, Herm\u00e8s was still a far cry from being a luxury boutique – on the contrary, their target customer was demanding professionals and individuals seeking fine materials. In those days, horses…<\/p>\n","protected":false},"author":3,"featured_media":15229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,4,6,9],"tags":[18439,8087,5371,14674],"class_list":["post-15232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-handbags","category-ready-to-wear","category-shoes","tag-hermes-saddle","tag-history","tag-horse","tag-logo"],"acf":[],"yoast_head":"\n