In the beginning it was brown. Yes, Emile-Maurice Herm\u00e8s chose this shade for his label\u2019s visual vocabulary, notably by using it for the color of the boxes that would enclose newly acquired pieces. But then World War II saw the Nazis occupying Paris. Like many sectors, fashion was slowed to a halt, and even occasionally censored. Certain goods became difficult to procure. The shortage was such that the manufacturer found itself unable to order the color brown; no dye was available, except orange.<\/p>\n
With brown fallen to the wayside, Herm\u00e8s confirmed its new brand image even after the restrictive period by using distinctive signs for the first time: orange boxes, a ribbon, and Le Duc Attel\u00e9. These were the circumstances that made Herm\u00e8s\u2019 image evolve. An integral part of the brand\u2019s identity, the color orange is today Orange Herm\u00e8s. A symbol of serenity, wisdom, and joie de vivre<\/i>, the color can also be found on the label\u2019s iconic pieces today – the Kelly Orange from 1935 set a world record with the price it went for at auction.<\/p>\n
The orange boxes themselves are also the stuff dreams are made of. Orange Herm\u00e8s is a warm, dynamic, and joyful color – a symbol of luxury and good taste. While orange became a bit d\u00e9mod\u00e9<\/i> in the 90s, Herm\u00e8s decided to anchor itself in timelessness and didn\u2019t break with tradition, preserving the use of the color for their label. The idea of heritage and values is indeed very near and dear to the brand\u2019s heart. While staying loyal to their fundamentals, by accepting the outcome of destiny, the manufacturer has incontestably established this shade as the symbol of ultimate refinement. Herm\u00e8s is one of the few brands that\u2019s able to ceaselessly adapt and create – this way of being is immortalized in a shade of orange that belongs to Herm\u00e8s and Herm\u00e8s alone.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In the beginning it was brown. Yes, Emile-Maurice Herm\u00e8s chose this shade for his label\u2019s visual vocabulary, notably by using it for the color of the boxes that would enclose newly acquired pieces. But then World War II saw the Nazis occupying Paris. Like many sectors, fashion was slowed to a halt, and even occasionally…<\/p>\n","protected":false},"author":3,"featured_media":15153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,4,6],"tags":[3334,18829,11516,6385,374,373,15200,6214],"class_list":["post-15156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-handbags","category-ready-to-wear","tag-birkin","tag-boxes","tag-codes","tag-color","tag-hermes","tag-kelly","tag-orange","tag-ribbon"],"acf":[],"yoast_head":"\n