The goal: set the stage for the new pieces from the Return to Tiffany Love collection alongside models Pyper America Smith, Fernada Ly, and Imaan Hamman. These three models were chosen to incarnate generosity, optimism, and the collection\u2019s fundamental spirit. With a rock vibe overlaying a backdrop of New York, the new digital ad campaign from Tiffany\u2019s & Co. is surprising in that it mischievously combines nods to underground and the distinction of fine jewelry, with love as the keyword. \u201cWe live in a social culture of \u2018like\u2019, but for Tiffany & Co. \u2018like\u2019 is not enough. #LoveNotLike communicates the belief that love, as an attitude, is something to uphold and celebrate,\u201d says Diana Hong, Tiffany & Co.\u2019s Vice-President of Digital Marketing.<\/p>\n
Return to Tiffany Love is an iconic collection made of symbols – beauty, optimism, and love are all values that are near and dear to this brand\u2019s heart. Today, the newest collection launched in May 2016 is integrating Tiffany\u2019s heritage and unpretentiously posing as the guardian of interpersonal relations. The iconic heart motif was reinvented here, or rather propelled into a more energetic universe: made of 18 carat white and rose gold, the Tiffany\u2019s heart can also be found in silver – on bold bracelets, these pieces remind us that love exists all around us\u2026 And sharing it can only make the world a better place! This campaign can be discovered right now on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"
The goal: set the stage for the new pieces from the Return to Tiffany Love collection alongside models Pyper America Smith, Fernada Ly, and Imaan Hamman. These three models were chosen to incarnate generosity, optimism, and the collection\u2019s fundamental spirit. With a rock vibe overlaying a backdrop of New York, the new digital ad campaign…<\/p>\n","protected":false},"author":3,"featured_media":14693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[18571,18574,18572,18573,18564,18569,18322,18371],"class_list":["post-14696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewellery","tag-america-smith","tag-diana-hong","tag-feranda-ly","tag-imaan-hamman","tag-lovenotlike","tag-retur-to-tiffany","tag-tiffanys","tag-tiffanyco"],"acf":[],"yoast_head":"\n