{"id":13700,"date":"2016-04-13T12:42:00","date_gmt":"2016-04-13T10:42:00","guid":{"rendered":"http:\/\/icon-vrai.loc\/2016\/04\/13\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/"},"modified":"2020-10-21T00:10:03","modified_gmt":"2020-10-20T22:10:03","slug":"burberry-launches-monogram-service-on-its-heritage-trenchcoat","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/","title":{"rendered":"Burberry Launches Monogram Service on its Heritage Trenchcoat"},"content":{"rendered":"<div>Originally created to protect soldiers from downpours during World War I, the cotton garbardine trench has become one of the British label\u2019s iconic pieces. Revisited with a lining inspired by Scottish tartans, made popular by Humphrey Bogart, this basic of the male wardrobe combines tradition and modernity. With a new customization service, Burberry is continuing on its quest for innovation by offering its loyal customers the possibility to put their initials on the interior of the famous English trench. Symbol of chic and refinement, this embroidery will allow the brand\u2019s acolytes to wear a unique and sophisticated style.<\/div>\n<div>Acquirers of this illustrious coat can chose the color of the thread to be embroidered from a palette of over 15 shades, from warm to neon. The three initials will be embroidered in Burberry\u2019s telltale font, making for a uniquely British allure. Synonymous with distinction, this trenchcoat is soon to be the most unique piece in your repertoire\u2026<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Originally created to protect soldiers from downpours during World War I, the cotton garbardine trench has become one of the British label\u2019s iconic pieces. Revisited with a lining inspired by Scottish tartans, made popular by Humphrey Bogart, this basic of the male wardrobe combines tradition and modernity. With a new customization service, Burberry is continuing&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,6],"tags":[345,17251,18133,18132,363,17432,34,36,15258,360],"class_list":["post-13700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-ready-to-wear","tag-burberry","tag-burberry-heritage","tag-burberry-monogram","tag-burberry-trenchcaot","tag-christopher-bailey","tag-heritage","tag-icon","tag-iconic","tag-monogram","tag-trenchcoat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burberry Launches Monogram Service on its Heritage Trenchcoat - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry Launches Monogram Service on its Heritage Trenchcoat - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Originally created to protect soldiers from downpours during World War I, the cotton garbardine trench has become one of the British label\u2019s iconic pieces. Revisited with a lining inspired by Scottish tartans, made popular by Humphrey Bogart, this basic of the male wardrobe combines tradition and modernity. With a new customization service, Burberry is continuing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-13T10:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:10:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"Burberry Launches Monogram Service on its Heritage Trenchcoat\",\"datePublished\":\"2016-04-13T10:42:00+00:00\",\"dateModified\":\"2020-10-20T22:10:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/\"},\"wordCount\":166,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg\",\"keywords\":[\"burberry\",\"burberry heritage\",\"Burberry Monogram\",\"Burberry Trenchcaot\",\"christopher-bailey\",\"h\u00e9ritage\",\"icon\",\"iconic\",\"monogram\",\"trenchcoat\"],\"articleSection\":[\"Fashion &amp; accessories\",\"Ready To Wear\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/\",\"url\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/\",\"name\":\"Burberry Launches Monogram Service on its Heritage Trenchcoat - ICON-ICON\",\"isPartOf\":{\"@id\":\"https:\/\/www.icon-icon.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg\",\"datePublished\":\"2016-04-13T10:42:00+00:00\",\"dateModified\":\"2020-10-20T22:10:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage\",\"url\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg\",\"contentUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg\",\"width\":450,\"height\":675,\"caption\":\"b_1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.icon-icon.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Burberry Launches Monogram Service on its Heritage Trenchcoat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icon-icon.com\/#website\",\"url\":\"https:\/\/www.icon-icon.com\/\",\"name\":\"ICON-ICON\",\"description\":\"Luxury Stories\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icon-icon.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\",\"name\":\"Icon-Icon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"caption\":\"Icon-Icon\"},\"url\":\"https:\/\/www.icon-icon.com\/en\/author\/icon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Burberry Launches Monogram Service on its Heritage Trenchcoat - ICON-ICON","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/","og_locale":"en_US","og_type":"article","og_title":"Burberry Launches Monogram Service on its Heritage Trenchcoat - ICON-ICON","og_description":"Originally created to protect soldiers from downpours during World War I, the cotton garbardine trench has become one of the British label\u2019s iconic pieces. Revisited with a lining inspired by Scottish tartans, made popular by Humphrey Bogart, this basic of the male wardrobe combines tradition and modernity. With a new customization service, Burberry is continuing...","og_url":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/","og_site_name":"ICON-ICON","article_published_time":"2016-04-13T10:42:00+00:00","article_modified_time":"2020-10-20T22:10:03+00:00","og_image":[{"width":450,"height":675,"url":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg","type":"image\/jpeg"}],"author":"Icon-Icon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Icon-Icon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#article","isPartOf":{"@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/"},"author":{"name":"Icon-Icon","@id":"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"headline":"Burberry Launches Monogram Service on its Heritage Trenchcoat","datePublished":"2016-04-13T10:42:00+00:00","dateModified":"2020-10-20T22:10:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/"},"wordCount":166,"commentCount":0,"image":{"@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg","keywords":["burberry","burberry heritage","Burberry Monogram","Burberry Trenchcaot","christopher-bailey","h\u00e9ritage","icon","iconic","monogram","trenchcoat"],"articleSection":["Fashion &amp; accessories","Ready To Wear"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/","url":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/","name":"Burberry Launches Monogram Service on its Heritage Trenchcoat - ICON-ICON","isPartOf":{"@id":"https:\/\/www.icon-icon.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage"},"image":{"@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg","datePublished":"2016-04-13T10:42:00+00:00","dateModified":"2020-10-20T22:10:03+00:00","author":{"@id":"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"breadcrumb":{"@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#primaryimage","url":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg","contentUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2016\/04\/b_1_0.jpg","width":450,"height":675,"caption":"b_1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.icon-icon.com\/en\/burberry-launches-monogram-service-on-its-heritage-trenchcoat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.icon-icon.com\/en\/"},{"@type":"ListItem","position":2,"name":"Burberry Launches Monogram Service on its Heritage Trenchcoat"}]},{"@type":"WebSite","@id":"https:\/\/www.icon-icon.com\/#website","url":"https:\/\/www.icon-icon.com\/","name":"ICON-ICON","description":"Luxury Stories","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icon-icon.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a","name":"Icon-Icon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","caption":"Icon-Icon"},"url":"https:\/\/www.icon-icon.com\/en\/author\/icon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/13700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/comments?post=13700"}],"version-history":[{"count":1,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/13700\/revisions"}],"predecessor-version":[{"id":28507,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/13700\/revisions\/28507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media\/13697"}],"wp:attachment":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media?parent=13700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/categories?post=13700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/tags?post=13700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}