{"id":11492,"date":"2015-07-27T14:27:29","date_gmt":"2015-07-27T12:27:29","guid":{"rendered":"http:\/\/icon-vrai.loc\/2015\/07\/27\/the-bride-by-joanna-vasconcelos\/"},"modified":"2020-10-21T00:11:58","modified_gmt":"2020-10-20T22:11:58","slug":"the-bride-by-joanna-vasconcelos","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/","title":{"rendered":"The Bride by Joanna Vasconcelos"},"content":{"rendered":"<p><span style=\"line-height:1.6em\">Playing with the prestigious decorum that once adorned salons in an unexpected way, Joana Vasconcelos carries out remarkable work whose novel aspects are almost imperceptible. A satirical copy of perverted luxury and grandeur, The Bride, known as A Noiva in its original language, is impressive with its immense yet minute finesse. Evoking this piece as her \u201cmost important and emblematic creation,\u201d the artist is bringing back a sophisticated brand of ready-made that\u2019s all to do with femininity. This is how she started off creating The Bride in 2001, finishing it four years and 25,000 tampons later.<\/span><\/p>\n<p><span style=\"line-height:1.6em\">This heightened femininity is only revealed to better denounce the common areas we associate it with. Playing \u201cwith appropriation, decontextualization, and the subversion of pre-existing objects and daily realities,\u201d Joana Vasconcelos aims to break taboos in a hypersexualized but paradoxically conservative society. This emblematic piece may go unnoticed on first look, but its composition has been the object of many a rejection. It was even refused on her own national soil, with a number of warehousemen initially interrupting The Bride\u2019s installation after discovering that it was made out of tampons in 2005. In that same year, the piece was a resounding success at the Biennale, referred to as a revelation for the artist.<\/span><\/p>\n<p><span style=\"line-height:1.6em\">Uniting the luxurious and the ordinary, in 2012 Joana Vasconcelos was the first female artist to be invited to Versailles. Even though she had already precisely imagined her baroque pieces set up in the bastion of French luxury and royalty, the artist still ran up against many a hurdle. While she thought The Bride would go marvelously in the famed Galerie des Glaces, this opinion was not shared by Catherine P\u00e9gard, the ch\u00e2teau\u2019s director. With the pretext of a lack of \u201cresonance\u201d with the Sun King\u2019s abode, the chandelier was given the thumbs down, which didn\u2019t sit well with the artist: \u201c(these) pieces (are deemed) \u2018sexual\u2019, and they\u2019re not appropriate for Versailles. As if there haven\u2019t already been so many women in Versailles and so many sex stories!\u201d In her immaculate white dress, The Bride speaks with watermark blood, which becomes immediately intolerable. Even though the exhibit is maintained in the piece itself, Joana Vasconcelos was able to install the chandelier into the glass ceiling of the Centquatre. It looks like this time around it\u2019s a victory for this artist who claims she \u201cwants to bring a critical regard to the hypocrisy of society.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playing with the prestigious decorum that once adorned salons in an unexpected way, Joana Vasconcelos carries out remarkable work whose novel aspects are almost imperceptible. A satirical copy of perverted luxury and grandeur, The Bride, known as A Noiva in its original language, is impressive with its immense yet minute finesse. Evoking this piece as&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[17076],"class_list":["post-11492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-art","tag-joana-vasconcelos-the-bride-a-noiva-art-feminity-installation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Bride by Joanna Vasconcelos - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bride by Joanna Vasconcelos - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Playing with the prestigious decorum that once adorned salons in an unexpected way, Joana Vasconcelos carries out remarkable work whose novel aspects are almost imperceptible. A satirical copy of perverted luxury and grandeur, The Bride, known as A Noiva in its original language, is impressive with its immense yet minute finesse. Evoking this piece as...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-27T12:27:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:11:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"The Bride by Joanna Vasconcelos\",\"datePublished\":\"2015-07-27T12:27:29+00:00\",\"dateModified\":\"2020-10-20T22:11:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/\"},\"wordCount\":414,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg\",\"keywords\":[\"Joana Vasconcelos The Bride A Noiva art feminity installation\"],\"articleSection\":[\"Design &amp; Art\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/\",\"url\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/\",\"name\":\"The Bride by Joanna Vasconcelos - ICON-ICON\",\"isPartOf\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg\",\"datePublished\":\"2015-07-27T12:27:29+00:00\",\"dateModified\":\"2020-10-20T22:11:58+00:00\",\"author\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage\",\"url\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg\",\"contentUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg\",\"width\":650,\"height\":440,\"caption\":\"bride.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/www.icon-icon.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Bride by Joanna Vasconcelos\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/#website\",\"url\":\"http:\/\/www.icon-icon.com\/en\/\",\"name\":\"ICON-ICON\",\"description\":\"Luxury Stories\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.icon-icon.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\",\"name\":\"Icon-Icon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g\",\"caption\":\"Icon-Icon\"},\"url\":\"https:\/\/www.icon-icon.com\/en\/author\/icon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Bride by Joanna Vasconcelos - ICON-ICON","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/","og_locale":"en_US","og_type":"article","og_title":"The Bride by Joanna Vasconcelos - ICON-ICON","og_description":"Playing with the prestigious decorum that once adorned salons in an unexpected way, Joana Vasconcelos carries out remarkable work whose novel aspects are almost imperceptible. A satirical copy of perverted luxury and grandeur, The Bride, known as A Noiva in its original language, is impressive with its immense yet minute finesse. Evoking this piece as...","og_url":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/","og_site_name":"ICON-ICON","article_published_time":"2015-07-27T12:27:29+00:00","article_modified_time":"2020-10-20T22:11:58+00:00","og_image":[{"width":650,"height":440,"url":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg","type":"image\/jpeg"}],"author":"Icon-Icon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Icon-Icon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#article","isPartOf":{"@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/"},"author":{"name":"Icon-Icon","@id":"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"headline":"The Bride by Joanna Vasconcelos","datePublished":"2015-07-27T12:27:29+00:00","dateModified":"2020-10-20T22:11:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/"},"wordCount":414,"commentCount":0,"image":{"@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg","keywords":["Joana Vasconcelos The Bride A Noiva art feminity installation"],"articleSection":["Design &amp; Art"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/","url":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/","name":"The Bride by Joanna Vasconcelos - ICON-ICON","isPartOf":{"@id":"http:\/\/www.icon-icon.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage"},"image":{"@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg","datePublished":"2015-07-27T12:27:29+00:00","dateModified":"2020-10-20T22:11:58+00:00","author":{"@id":"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a"},"breadcrumb":{"@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#primaryimage","url":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg","contentUrl":"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/07\/bride.jpg","width":650,"height":440,"caption":"bride.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.icon-icon.com\/en\/the-bride-by-joanna-vasconcelos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/www.icon-icon.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Bride by Joanna Vasconcelos"}]},{"@type":"WebSite","@id":"http:\/\/www.icon-icon.com\/en\/#website","url":"http:\/\/www.icon-icon.com\/en\/","name":"ICON-ICON","description":"Luxury Stories","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.icon-icon.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/www.icon-icon.com\/en\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a","name":"Icon-Icon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a805f008148faa69a17c7f0ea39c1c8fe7cf57667bd31c5e023987a404bf2748?s=96&d=mm&r=g","caption":"Icon-Icon"},"url":"https:\/\/www.icon-icon.com\/en\/author\/icon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/11492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/comments?post=11492"}],"version-history":[{"count":1,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/11492\/revisions"}],"predecessor-version":[{"id":29179,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/posts\/11492\/revisions\/29179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media\/11489"}],"wp:attachment":[{"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/media?parent=11492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/categories?post=11492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icon-icon.com\/en\/wp-json\/wp\/v2\/tags?post=11492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}