{"id":112948,"date":"2026-09-30T11:23:19","date_gmt":"2026-09-30T09:23:19","guid":{"rendered":"https:\/\/www.icon-icon.com\/?p=112948"},"modified":"2026-09-30T11:23:29","modified_gmt":"2026-09-30T09:23:29","slug":"caron-unveils-atmah-and-reimagines-its-fragrance-fountain-on-rue-saint-honore","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/caron-unveils-atmah-and-reimagines-its-fragrance-fountain-on-rue-saint-honore\/","title":{"rendered":"Caron Unveils Atmah And Reimagines Its Fragrance Fountain On Rue Saint-Honor\u00e9"},"content":{"rendered":"

Caron unveils Atmah<\/strong>, the first creation by Louise Turner under the artistic direction of Olivia de Rothschild. Conceived as a mineral, airy vanilla inspired by the Kyrgyz steppes, the composition opens a new chapter for the Haute Parfumerie house founded in 1904.<\/p>\n

At 332 rue Saint-Honor\u00e9, Caron\u2019s boutique, opened this year, carries this new expression into space. With Atelier Blam, the house reinterprets its fragrance fountain: a historic Caron gesture translated here in a more contemporary language.<\/p>\n

Between mineral vanilla and an architectural installation, Atmah sketches a perfumery of contrasts: sensitive and aerial, yet firmly connected to the materiality of gesture and place.<\/p>\n","protected":false},"excerpt":{"rendered":"

Caron unveils Atmah, the first creation by Louise Turner under the artistic direction of Olivia de Rothschild. Conceived as a mineral, airy vanilla inspired by the Kyrgyz steppes, the composition opens a new chapter for the Haute Parfumerie house founded in 1904. At 332 rue Saint-Honor\u00e9, Caron\u2019s boutique, opened this year, carries this new expression…<\/p>\n","protected":false},"author":3,"featured_media":112950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33929,18],"tags":[],"class_list":["post-112948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-posts-a-en","category-perfumes"],"acf":[],"yoast_head":"\nCaron Unveils Atmah And Reimagines Its Fragrance Fountain On Rue Saint-Honor\u00e9 - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/caron-unveils-atmah-and-reimagines-its-fragrance-fountain-on-rue-saint-honore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caron Unveils Atmah And Reimagines Its Fragrance Fountain On Rue Saint-Honor\u00e9 - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Caron unveils Atmah, the first creation by Louise Turner under the artistic direction of Olivia de Rothschild. 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