{"id":11142,"date":"2015-05-29T08:20:55","date_gmt":"2015-05-29T06:20:55","guid":{"rendered":"http:\/\/icon-vrai.loc\/2015\/05\/29\/the-lacoste-polo-and-roland-garros\/"},"modified":"2020-10-21T00:12:09","modified_gmt":"2020-10-20T22:12:09","slug":"the-lacoste-polo-and-roland-garros","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/the-lacoste-polo-and-roland-garros\/","title":{"rendered":"The Lacoste Polo and Roland-Garros"},"content":{"rendered":"<div>Roland-Garros doesn\u2019t have meaning without Lacoste. That\u2019s because the stadium\u2019s construction is a tale of Four Musketeers: Jean Borotra, Jacques Brugnon, Henri Cochet, and Ren\u00e9 Lacoste. In 1928, to host the United States and keep their Davis Cup title, the city of Paris allowed for the enlargement of the Roland-Garros stadium, seeing that it no longer suited such an important competition. During that very Davis Cup, the trainer for the French team Allan H. Mur promised Ren\u00e9 Lacoste a crocodile skin suitcase if he won the duel. It didn\u2019t take much more for the American news media to nickname him \u201cthe alligator\u201d, highlighting Ren\u00e9 Lacoste\u2019s tenacity in the meanwhile. At the same time, Ren\u00e9 Lacoste found the comfort and perfection he was looking for on the court within his soon-to-be-famous polo. While his creations were then only for him, the brand\u2019s future ambassadors and champions would be numerous to bear Lacoste\u2019s colors and values loud and proud on the courts. \u201cWe will be celebrating 40 years of uninterrupted partnership with Roland-Garros next year. It\u2019s a logical and natural engagement in light of the ties that bind the stadium, tennis, and the brand\u2019s history,\u201d explains Christophe Chenut, General Director of Lacoste.<\/div>\n<div>Today, just for the opening of Roland-Garros, Lacoste is presenting a capsule collection that\u2019s entirely dedicated to the tournament. A cap and a pair of sneakers, polos and t-shirts for men and women alike, this line imagined by Felipe Oliveira Batipta is labeled with a triple logo composed with the famous crocodile, a musketeers\u2019 cut, and the tournament\u2019s official logo. Vintage-inspired t-shirts retrace a 1973 ad campaign; Lacoste is also dressing up each of the statues of the Musketeers with a labeled polo! And just to sweep tennis enthusiasts off their feet, Lacoste developed a Facebook app that allows you to customize your own tennis ball with the colors of Lacoste and of this 40th anniversary.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Roland-Garros doesn\u2019t have meaning without Lacoste. That\u2019s because the stadium\u2019s construction is a tale of Four Musketeers: Jean Borotra, Jacques Brugnon, Henri Cochet, and Ren\u00e9 Lacoste. In 1928, to host the United States and keep their Davis Cup title, the city of Paris allowed for the enlargement of the Roland-Garros stadium, seeing that it no&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,6],"tags":[7612,16656,8268,5193,16654,16653,2244,16655,717,16650,8261,16635,2530,5190],"class_list":["post-11142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-accessories","category-ready-to-wear","tag-anniversary","tag-cap","tag-french-open","tag-lacoste","tag-lacoste-roland-garros","tag-lacoste2015","tag-modern","tag-partenership","tag-polo","tag-rg","tag-roland-garros","tag-roland-garros2015","tag-sneakers","tag-tennis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Lacoste Polo and Roland-Garros - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/the-lacoste-polo-and-roland-garros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lacoste Polo and Roland-Garros - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Roland-Garros doesn\u2019t have meaning without Lacoste. That\u2019s because the stadium\u2019s construction is a tale of Four Musketeers: Jean Borotra, Jacques Brugnon, Henri Cochet, and Ren\u00e9 Lacoste. In 1928, to host the United States and keep their Davis Cup title, the city of Paris allowed for the enlargement of the Roland-Garros stadium, seeing that it no...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.icon-icon.com\/en\/the-lacoste-polo-and-roland-garros\/\" \/>\n<meta property=\"og:site_name\" content=\"ICON-ICON\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-29T06:20:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T22:12:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/05\/sans_titre_4_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Icon-Icon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Icon-Icon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-lacoste-polo-and-roland-garros\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-lacoste-polo-and-roland-garros\/\"},\"author\":{\"name\":\"Icon-Icon\",\"@id\":\"https:\/\/www.icon-icon.com\/#\/schema\/person\/e55d52fc3eb90f0f596d4040244e9e8a\"},\"headline\":\"The Lacoste Polo and Roland-Garros\",\"datePublished\":\"2015-05-29T06:20:55+00:00\",\"dateModified\":\"2020-10-20T22:12:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-lacoste-polo-and-roland-garros\/\"},\"wordCount\":329,\"commentCount\":0,\"image\":{\"@id\":\"http:\/\/www.icon-icon.com\/en\/the-lacoste-polo-and-roland-garros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icon-icon.com\/wp-content\/uploads\/2015\/05\/sans_titre_4_1.jpg\",\"keywords\":[\"anniversary\",\"cap\",\"French-open\",\"Lacoste\",\"Lacoste-Roland-Garros\",\"Lacoste2015\",\"modern\",\"partenership\",\"polo\",\"RG\",\"Roland-Garros\",\"Roland-Garros2015\",\"Sneakers\",\"tennis\"],\"articleSection\":[\"Fashion &amp; 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