{"id":109802,"date":"2025-11-17T22:48:33","date_gmt":"2025-11-17T21:48:33","guid":{"rendered":"https:\/\/www.icon-icon.com\/?p=109802"},"modified":"2025-11-17T22:48:37","modified_gmt":"2025-11-17T21:48:37","slug":"luxury-meets-speed-lvmhs-10-year-partnership-with-formula-1","status":"publish","type":"post","link":"https:\/\/www.icon-icon.com\/en\/luxury-meets-speed-lvmhs-10-year-partnership-with-formula-1\/","title":{"rendered":"LUXURY MEETS SPEED: LVMH\u2019S 10-YEAR PARTNERSHIP WITH FORMULA 1"},"content":{"rendered":"\n

Ahead of the Grand Prix in Monza, often called the Temple of Speed<\/em>, LVMH unveiled its vision for a new era where craftsmanship and competition coexist. The partnership, sealed for ten years, makes the Group the Global Luxury Partner of Formula 1\u00ae, under a unifying signature: \u201cAt the Speed of Dreams.\u201d<\/em><\/p>\n\n\n\n

This creative expression echoes LVMH\u2019s long-standing mission – The Art of Crafting Dreams<\/em> -reinterpreted through the language of innovation, precision, and performance. Through this collaboration, the Maison\u2019s Louis Vuitton, Mo\u00ebt Hennessy, and TAG Heuer merge heritage with high-octane energy, embodying a shared pursuit of excellence and elegance.<\/p>\n\n\n\n

The campaign\u2019s brand film \u201cAt the Speed of Dreams\u201d, launched ahead of Monza, captures this dialogue between artisans and athletes – a race between mastery and motion. Using advanced 3D modeling and immersive sound design, the film mirrors LVMH\u2019s philosophy: that every achievement paves the way for new dreams.<\/p>\n\n\n\n

For Louis Vuitton, the alliance takes physical form in a bespoke Trophy Trunk<\/em>, handcrafted in its Asni\u00e8res atelier. The trunk, adorned with a bold \u201cV\u201d for Victory<\/em> in checkered canvas, celebrates adrenaline, prestige, and craftsmanship – a masterpiece where design meets speed. It will hold the official Formula 1 World Championship trophy; a symbol of modern triumph wrapped in heritage. <\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

At the same time, TAG Heuer continues as Formula 1\u2019s official timekeeper and presents the TAG Heuer Grand Prix du Monaco 2025, where time itself becomes the ultimate luxury. Mo\u00ebt & Chandon and Hennessy will commemorate every podium finish, their effervescence embodying the emotion of victory and art de vivre of French celebration.<\/p>\n\n\n\n

\u201cThe pursuit of excellence and innovation defines both LVMH and Formula 1 – together, we create emotion and history,\u201d remarks Stefano Domenicali, CEO of Formula 1.<\/p>\n\n\n\n

As the collaboration unfolds across the world\u2019s circuits – from Melbourne to Monaco – each Maison channels its identity into an immersive global showcase. The Formula 1 Louis Vuitton Australian Grand Prix 2025 will mark the first milestone of this journey, merging art, speed, and savoir-faire under one timeless emblem of motion.<\/p>\n\n\n\n

Through this partnership, LVMH transforms the thrill of the race into a new expression of luxury – not confined by tradition but propelled by creativity and innovation. At 300 km\/h, the Group continues to craft dreams, proving that for those who live at the speed of their vision<\/em>, the finish line is only the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahead of the Grand Prix in Monza, often called the Temple of Speed, LVMH unveiled its vision for a new era where craftsmanship and competition coexist. The partnership, sealed for ten years, makes the Group the Global Luxury Partner of Formula 1\u00ae, under a unifying signature: \u201cAt the Speed of Dreams.\u201d This creative expression echoes LVMH\u2019s long-standing mission – The Art…<\/p>\n","protected":false},"author":3,"featured_media":109803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,32425,32426,21282,33929,21],"tags":[36972],"class_list":["post-109802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars-jets","category-culture-technology","category-events-and-exhibitions","category-iconic-posts-en","category-iconic-posts-a-en","category-watches","tag-luxury-meets-speed-lvmhs-10-year-partnership-with-formula-1"],"acf":[],"yoast_head":"\nLUXURY MEETS SPEED: LVMH\u2019S 10-YEAR PARTNERSHIP WITH FORMULA 1 - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icon-icon.com\/en\/luxury-meets-speed-lvmhs-10-year-partnership-with-formula-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUXURY MEETS SPEED: LVMH\u2019S 10-YEAR PARTNERSHIP WITH FORMULA 1 - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Ahead of the Grand Prix in Monza, often called the Temple of Speed, LVMH unveiled its vision for a new era where craftsmanship and competition coexist. 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