Just when the watchmaking industry was traversing its greatest crisis in the 70s, Swatch began using its innovative spirit to fend off the competition from Japan and thus created a leading place for itself on the entry-level watch market. Synonymous with audacity and impertinence, the Swiss brand’s watches are original and artistic. With a desire to set itself apart from the pack, Swatch launched its Pop Swatch collection in partnership with Keith Haring, allowing the watch’s mounting to stick directly to the clothes for a fresh burst of fantasy. Now just for the French Open at Roland Garros, Swatch is continuing its expansion by launching two new styles in the tournament’s telltale colors.
The simplicity of the silicon bracelet and orange hands, a nod to the illustrious French tennis courts, is a perfect fit for the watch’s evocative name, “Belle de Match”. Loyal to its chic and off-kilter image, Swatch named the second style “Center Court” and adorned it with blue and white shades in line with the spirit of the tournament. On the dial of each of these gems is affixed the official logo of Roland Garros as well as a special surprise on behalf of the Swiss brand: the numerals displayed correspond to the scoring for tennis matches instead of the habitual “12, 15, 30, 35”… These two styles are limited edition only; don’t waste another minute to get your hands on one!
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