In an interview for Vogue in 1938, Coco Chanel confided: “The face is a mirror that reflects the movements of inner life: make sure to take good care of it.” It’s always been true; the Dame aux Camélias has forever encouraged each and every woman to discover her own beauty, express her own personality, and shine her own light. Because of this, her brand has been able to weave a harmonious relationship of sincerity and honesty to better take on this particular approach to femininity.
Today, it’s women age 60 and older that are getting the attention they deserve. These sexagenarians have a whole lifetime of memories behind them, a surprising present, and a future that’s yet to unfold! Bedrock of the family and pillar of society, this is a woman who never renounces her femininity or her coquettish demeanor… Her exigence leads her to dream of harmony, with a thirst for comfort, simplicity, and serenity. All just to feel beautiful in her skin.
Crème Douce by Chanel meets all these qualifications. To reinvent the daily skincare product, the brand chose to give priority to the face’s “radiance”, to comfort and well-being, and to day-to-day living. Thanks to a soft method of extraction, Chanel has brought us a brand new active ingredient that reenforces the protective function of the skin and plumpens the epidermis by increasing the matrix volume of the skin’s surface layers – this is all thanks to the stimulating effect of the ylang-ylang. Crème Douce is presented as a half-cream half-balm that softly melts onto the skin with its comforting texture and instantly envelops it in a cocoon of bountifulness. Discover it August 26th, exclusively in Chanel boutiques.
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