Jaeger-Lecoultre’s latest film about the Reverso Cordonnet Duetto reveals the essence of this iconic watch, its dual aspect and its capacity to reinvent itself. Diane Kruger perfectly incarnates the essence of the watch. How many times can you reinvent yourself in one lifetime? That is the question that Jaeger-Lecoultre is asking in their film, and...
Jeweler Chaumet has a thing for dandies. Since 2003, Chaumet has been paying homage through its Dandy watch collection to illustrious gallants such as Prince Anatole Demidoff, Robert de Montesquiou, Boni de Castellane, Marcel Proust, and Sacha Guitry, all of them formerly loyal customers of the brand. Chaumet is adding to its Dandy collection, the...
“If you start me up I’ll never stop!” From the opening notes of the Omega’s ad for the Olympics, you’ll feel like entering the competition yourself, rooted on by the Rolling Stones. What better way to be a part of the action than to team up with the Seamaster? Created in 1948, the...
