There is one color that is incontestably profitable to the imagination; blue is inscrutable, blue is infinite, blue is profound – fresh like the newly fallen night, as impudent as an expanse of water, variating from a winter sky to cobalt overhead, blue is ever so close to the shadows, the last grade before sheer black. Gabrielle Chanel had a particular soft spot for this intense navy blue, just as much as she did for white, beige, and black. In 2010, Chanel’s laboratories released a cologne for a free man: Bleu de Chanel, a scent that’s like an ode to the freedom to improvise, composed for a masculine soul who writes the screenplay for his own life with each step.
In 2014, Jacques Polge proposed a new interpretation for the fragrance. An intense variation that fits in with its lineage all while treading a new amber and sensual territory – as if blue was now nourished by the light of night. This new olfactory and visual ballad, an Eau de Parfum, isn’t content with simply concentrating the key ingredients of the original formula into a new one. Now more enveloping and rounder, Blue de Chanel Eau de Parfum is there to comfort an extremely free man, a strong and determined man, overflowing with self-confidence, who’s fragility remains a secret… Isn’t this the power behind Gabrielle’s character ?
Bleu de Chanel takes its freshness from the Mediterranean, in the citrus fields of Calabria, in the foliage of aromatic herbs, at the heart of vetiver roots, in fusions of cedar wood and the unctuosity of sandalwood. But this time, these amber, almost velvety woods, take over where aqueous and aromatic freshness left off. The Eau de Parfum is a sharp and sudden emotion. From the initial shivers resonates the echo of woods at the heart while a base of arid cedar oxygenates and offloads the formula. In its wake, sandalwood from New Caledonia begins like distant music, and the freshness fuses. Bleu de Chanel Eau de Parfum claims a virile sensuality. Irresistible, it gives the desire to get closer to the skin, to feel even nearer to this carnal song. Its freshness is insubordinate, sharp, and residual… The olfactory banner of male nonconformism.