YSL Takes It Down A Notch in Tokyo for Fall/Winter 2017

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Yves Saint Laurent won’t be participating in Men’s Fashion Week in Paris; that’s since their men’s and women’s collections will be presented together during Fashion Week in September. This is the occasion for Anthony Vaccarello to present a special new narration for the Fall/Winter 2017 season. By highlighting the pieces for the coming season in a captivatingly psychedelic short film – with le smoking as the star – the brand’s new creative director is announcing an atmosphere that’s closer to the founder’s personality.

With a bustling nocturnal Tokyo, Saint Laurent’s men and women seem inhabited by an electric sensuality. This story, shot by Nathalie Canguilhem, brings out the brand’s muses: Mica Arganaraz, Anja Rubik, Adut Akech, Dalibor Urosevic, and Paul Manniez. A suave voice reads the verses of the Oscar Wilde poem Her Voice in the background. The decor is set: Fall/Winter 2017 is bound to be enrapturing. Within a dimension that’s more and more hypnotic and enrapturing, Saint Laurent unleashes its pieces for the coming season like sensorial experiences that break down the boundaries between dreams and reality.

The key piece for YSL’s androgynous elegance is taken down a notch upon contact with leather and hoodies, all of them still imbued with Yves Saint Laurent’s sleek chic. In a more urban and youthful vein, the tuxedo unites with this hallucinogenic Tokyo atmosphere imagined by Anthony Vaccarello. With a nonchalance that can only be pulled off by the most iconic of pieces, the timeless Smoking tuxedo enters our modernity with ease, with a more hardened and raw  contemporary attitude that’s still incredibly distinguished. This is Yves Saint Laurent’s own twisted romanticism, in short.



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