YSL Beauté Immersive Pop-Up in Paris – The Yves Saint Laurent Beauté house unveils a temporary space in the heart of the capital, embodying the essence of its inimitable style. Until October 6th, the house settles under the Canopy of the Forum des Halles.
YSL Beauté Immersive Pop-Up in Paris: The World of Libre Flowers & Flames and MYSLF
An installation designed to celebrate two exceptional new fragrances: Libre Flowers & Flames and MYSLF. The YSL Beauté Immersive Pop-Up in Paris promises a total immersion into the olfactory universe of the house, combining Parisian sophistication and creative rebellion. The event is split into two distinct experiences, each embodying an aspect of the brand.
The first space, dedicated to MYSLF, invites visitors to assert their individuality through a giant photobooth, where they can capture themselves in a setting that reflects the fragrance’s sleek and virile aesthetic. Black dominates, evoking the strength and mystery that have always been at the core of YSL’s masculine creations. This experience reflects a vision of luxury that celebrates the freedom to be oneself without compromise.
The second universe, adorned in gold, is an ode to the feminine fragrance Libre Flowers & Flames. Decorated with infinite mirrors and gigantic golden flowers, this space evokes the boldness and sensuality that define Libre’s identity. The campaign, led by Dua Lipa, reinterprets feminine freedom with a new intensity. Visitors are invited to stroll through a magical “flower walk,” where every detail underscores the exuberance and inimitable glamour of the house.
Yves Saint Laurent Beauté has always excelled in the art of creating an experience beyond the product, and this immersive pop-up is no exception. In collaboration with Sephora, this ephemeral event embodies everything that defines the house’s DNA: creative audacity that transcends the boundaries between art and beauty. Here, the focus is on interaction, the unexpected, and the brand’s ability to transform every moment into a celebration of style and personality.
This journey is designed as a dialogue between the visitor and the YSL universe. It reflects a philosophy where luxury is synonymous with freedom, a tribute to the spirit of rebellion that marked the designer’s career. From the claw machine to the infinite mirrors, each installation seems to say: “Dare. Be free. Be yourself.” It is an invitation to embrace the codes of the house, which continually reinterprets glamour with a touch of irreverence.