{"id":3787,"date":"2013-06-05T07:53:12","date_gmt":"2013-06-05T05:53:12","guid":{"rendered":"http:\/\/icon-vrai.loc\/2013\/06\/05\/the-chanel-premiere-watch-gets-its-first-pop-up-store\/"},"modified":"2020-10-21T00:16:05","modified_gmt":"2020-10-20T22:16:05","slug":"the-chanel-premiere-watch-gets-its-first-pop-up-store","status":"publish","type":"post","link":"http:\/\/www.icon-icon.com\/en\/the-chanel-premiere-watch-gets-its-first-pop-up-store\/","title":{"rendered":"The Chanel Premi\u00e8re Watch Gets its First Pop-Up Store"},"content":{"rendered":"
Celebrating its first quarter century of existence, Chanel\u2019s Premi\u00e8re watch is getting a second youth. The brand is launching a new version of the piece that marked Chanel\u2019s first steps into the watchmaking-jewelry world. Just for the occasion, the first pop-up shop dedicated to the iconic watch will open its doors from May 21st until December 31st at 19 rue Cambon in Paris.<\/strong><\/div>\n
Drawn up in 1987 by Jacques Helleu, creative director for the brand, the Premi\u00e8re watch was a risky bet for Chanel, who didn\u2019t have a presence at all in the watchmaking universe yet. Breaking all the rules of this small world with its simple and uncomplicated design, it was an immediate success. Still following in the footsteps of the Mademoiselle, it put the brand\u2019s signature into use: lines. Coco Chanel liked to say that \u201cFashion is architecture: a question of proportions<\/em>\u201d. It wasn\u2019t by chance then that the young Premi\u00e8re\u2019s silhouette was inspired by the stopper to the N\u00b05 flask, also calling to mind the geometrical proportions of the Place Vend\u00f4me in Paris (where Napoleon measured the passing of time along with the Sun from on high). Because this watch is made in Paris\u2019 image. Encrusted with diamonds or simply lacquered with gold, it evokes the City of Light. The most Parisian of Parisians, the Premi\u00e8re by Chanel offers a simple chic at first sight, hiding a worked sophistication underneath. In 2013, it became longer for a more refined allure on a chain bracelet, making it even more feminine to wear.<\/div>\n
To celebrate its Premi\u00e8re watch\u2019s 25th birthday, Chanel presented a digital experience built around the Brand\u2019s emblems last February. As the hours scroll by, the watch reveals its parts, either gold or diamonds. A Chanel lipstick, a 2.55, a few pearls of course, a bit of N\u00b05 to grease up the steel camellia parts, everything that constitutes the very essence of elegance \u00e0 la fran\u00e7aise <\/em>according to Chanel. This wonderful experience concludes with a film where the Premi\u00e8re watch is shown on the wrist of various women of Paris, proving that the mythic image of the Parisian lives on.<\/div>\n
This time, Chanel is going even further by dedicating a pop-up shop to its timeless timepiece. With a contemporary vibe, this 20 m\u00b2 space plays with the brand\u2019s heritage. The whitewashed walls contrast with black flooring while an interior skylight looks out on the Place Vend\u00f4me, that\u2019s been lending its characteristics to the Premi\u00e8re watch for 25 years now, with a trompe-l\u2019oeil effect. Alongside the new collection, all the different variations that marked the history of this Chanel icon will be presented in this rue Cambon setting.<\/div>\n
CHANEL \u2013 BOUTIQUE EPHEMERE “PREMIERE”
\n19 rue Cambon \u2013 75001 Paris<\/div>\n","protected":false},"excerpt":{"rendered":"

Celebrating its first quarter century of existence, Chanel\u2019s Premi\u00e8re watch is getting a second youth. The brand is launching a new version of the piece that marked Chanel\u2019s first steps into the watchmaking-jewelry world. Just for the occasion, the first pop-up shop dedicated to the iconic watch will open its doors from May 21st until December 31st…<\/p>\n","protected":false},"author":3,"featured_media":3784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[56,8346,8345,155,889,177,1466,3611,3701,8348,5212,8347],"class_list":["post-3787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches","tag-chanel","tag-chanel-s-premiere-watch","tag-city-of-light","tag-coco-chanel","tag-jacques-helleu","tag-mademoiselle","tag-paris","tag-parisian","tag-place-vendome","tag-pop-up-shop","tag-rue-cambon","tag-watchmaking-jewelry"],"acf":[],"yoast_head":"\nThe Chanel Premi\u00e8re Watch Gets its First Pop-Up Store - ICON-ICON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.icon-icon.com\/en\/the-chanel-premiere-watch-gets-its-first-pop-up-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Chanel Premi\u00e8re Watch Gets its First Pop-Up Store - ICON-ICON\" \/>\n<meta property=\"og:description\" content=\"Celebrating its first quarter century of existence, Chanel\u2019s Premi\u00e8re watch is getting a second youth. 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