For Diego Della Valle, it’s all about “interpreting the saddlery universe while adding a pop touch” in order to better grasp all the inspiration as well as the universe of this new line. The photographer’s touch plunges the Italian brand’s excellence and savoir-faire into a colorful and dreamy odyssey, where the world of LaChapelle imbues itself with spectral colors and a marked admiration for all that is equestrian. Even better, his photographs underwent no digital transformations whatsoever. His photography sensei? Andy Warhol, who offered David LaChapelle his fist job at the magazine Interview. This photo series benefits from a partnership between two antipodal worlds where the photographer is able to espouse all the duality of luxury products just for Tod’s. It’s a balancing act between fairy tales and desire, a combination of dreams and longing.
There is no finer example of this singularity than the Sella handbag. In this model, inspired by dressage saddles, the fine, lightly curved leather is graced with luxurious metallic details straight out of the equestrian world. Rounded or elongated, in yellow leather or blue crocodile skin, the bag maintains a pure line that allows it to be shown off, sans false pretenses, in a photo series with rather baroque aesthetics: the “Pop Touch” project. These four images and accompanying video show the performance taking place around these snapshots, using dimensionless dimensions to highlight a doll-like woman evolving into a curious world where the Sella takes on its meaning. Available online early September, the project and the bag promise to top off any look with equestrian chic!
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