By teaming up with bloggers and web personalities like Denni Elias, Chiara Ferragni, and Helena Bordon, Tod’s is nourishing a project that allows denizens of the web to follow the famous rubber-soled moccasin step-by-step. It’s a way to share the thousands of ways to wear them and realize that there’s a style for every foot.
On “Dots of Life”, Gommino aficionados will be able to download and share the best looks, illustrating the infinite possibilities of this icon. Over the months, the platform will be updated to feature special collaborations with photographers, trend-setters, artists, and friends of the brand. Finally, Tod’s will select one image every day that best incarnates its quintessential moccasin.
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