The greyhound, a sophisticated and noble animal, has been incarnating Trussardi’s ideology for a good number of years now. Gaïa Trussardi, creative director and direct descendant of the brand’s creator, is at the reins of the male and female ready-to-wear lines. She was also the source of inspiration for this amusing campaign that is still firmly anchored in the elegance that has inspired the brand since its founding in 1911.
The Spring/Summer 2014 campaign is a veritable hymn to distinction and renovation, a stroke of genius from the young designer, who’s bringing original aesthetic to this Italian luxury brand with a little help from a renowned photographer. All the ingredients seem to be in place to offer a campaign evocative of how easy it is to modernize oneself, as evidenced by the brand itself. In spring, a season of rejuvenation and new life, the brand will present this series of photographs that are just as dreamy as they are emblematic for the brand. Artist William Wegman, who’s photographic passion is united with a love for the canine race and notably Weimaraners, that he ingeniously humanizes, is creating this series of animal portraits. The most essential pieces in the collection, and more broadly those of the brand itself, borne by the same logo, are a fitting representation of the the expression of an identity.
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