“Elegance is invisible, impalpable, difficult to define. It is or it isn’t. It’s like charm”.
This is the tune that Bottega Veneta is humming into the ear of Tomas Maier, creative director for the Italian label since June 2001.
The tote bag, cornerstone piece for the fashion house, intertwines discretion and savoir-faire in its extraordinary signature style, the famous “Intrecciato”. With its technique of braiding leather to the point of perfection, this tote bag is a sophisticated gem: interlaced cords, quality leather, and exceptional design. In light of its successes, the house is paying homage to its own artisanship by publishing an illustrated book on the brand’s history.
Through the lens of famed photographer Erwin Olaf for their Fall-Winter 2012-2013 ad campaign, the Bottega Veneta tote bag is launched into a meticulous and refined universe that sparks desire. The transparency of the brand name appended onto the bags creates a sort of intimacy in which only a true Bottega woman, discreet but undeniably magnetic, can enter into. For elegance can be worn, but should never be shown off. The union of these two types of magic is sumptuous, an incredible alliance that only the wunderkind Italian designer holds the secret to.
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