Hermès launched recently a new campaign around its famous silk scarf for their Spring-Summer 2012 collection with the Canadian model Coco Rocha.
The campaign illustrates all the ways to wear the famous scarf; on the head, around the neck, as a top, skirt or shawl. The new collection is enliven of shades of orange, the flagship colour of the brand, but also of shades of blue and pastel that welcome abstract graphics, polka dots, squares or flowers.
Elegant, classic, feminine and infinitely sophisticated, the “carré H”, created in 1937, has become a coveted and timeless fashion accessory. The silkscreen printing technique and the silk twill hand rolled hem makes it a true luxury piece. Available in standard 90x90cm size or 70x70cm since 2007, the Hermès scarf symbolizes the essence of an iconic product.
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