Behind the name Dodo hides another chapter in Italian label Pomellato’s book. The principle: conceive a trans-generational language to be inscribed in line with sentimental jewelry of the 19th century. This is reified in twinkling charms made to become intimate companions for the children of Pomellato’s clients. A language that, while only understood by a select few devotees, has become an ode shared by the giver and the receiver alike. In 1994, Dodo was the first piece of jewelry imagined to be worn alone or by several in the greatest of secrecy: a dream for shy types! Precious or not, Dodo’s pieces can be worn according to one’s mood on a cord made of colored cotton, as earrings (sold separately and not as a set), necklaces and bracelets made on command, with more or less sprinkles of gold. And on the metal is engraved its iconic seal: the starfish.
The Dodo icon is one of the first motifs imagined by the brand. Each micro starfish is elaborated in the Pomellato’s workshops in Milan, where the most beautiful pieces of jewelry come to life. Each one can benefit from the dexterity of the artisans that compete in the art of shrinking down their techniques: they encrust micro-diamonds, no larger than a pinhead. And it’s at age twenty that the hour to reinvent oneself often sounds. The 8 new versions of the starfish are marvelous in rose gold encrusted with white diamonds, amethysts, tsavorites, orange or blue sapphires, rubies, or black or chocolate diamonds. Joyful and insolent, just like the new Dodo boutique at 350 rue Saint-Honoré. Italian architect Paola Navonequi that was put in charge of its creation, and the result is fascinating. The boutique is akin to a fantasy world, like an insane hybrid of nature and imagination. Blue, red, and green are electrified when they combine with spongy grey carpets and très chic armchairs. With a Bisazza mosaic wall, the architect chose to pay homage to the land of Dodo. On a chessboard background bloom lively bouquets of pixelated flowers that climb from the door all the way up to the second floor. Like a neo-Roman fresco revealed by the cruel tides of time… Magical!
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