In 2002, Omega released a brand new collection of Seamaster timepieces – the Aqua Terra was born as an homage to the spirit of the original Seamaster. Reputed for its reliability in water or on land, the Aqua Terra, as its name would indicate, honors all the special features of the brand’s iconic timepieces.
2017, Omega revealed a brand new Seamaster Aqua Terra collection. Its distinguishing feature? This was indeed a sports watch, but it was elegant and made for any situation. The new Aqua Terra presents a refined case and a background that appears in the shape of waves. For the female version, diamonds appear as index hands on Omega’s precious timepiece.
To promote these new watches, the manufacturer called on athletes like Morgan Lagravière, French navigator, to test the timepiece in real-life conditions. This is the strength of Omega’s marketing: bringing together a circle of watch enthusiasts primarily composed of top-level athletes for a swanky event in their Paris store.