By naming it “Jackie 1961”, Gucci signs the return of an iconic bag – a bag so named after Jackie Kennedy.
Gucci’s Jackie Becomes 1961 Jackie
Imagined at the dawn of the 60s, the Jackie bag by Gucci has become the icon of a lifestyle. A lifestyle typical of jet setters of the 1960s and 1970s – genderless, no frills.
Gucci imagines this bag first to be practical. A bag made to fit gracefully under the shoulder – unisex and cut from malleable leather, the story of the Jackie bag is told here.
The bag already represents all of the Gucci grammar. The green-red-green stripe, the double G of Guccio Gucci, and the Diamantissima canvas.
All that was needed was a fashion icon at the height of Jackie O. to induct her to everyone’s liking. It’s done, when in 1964, she acquired six of these Hobo bags.
Very quickly, it is of all its outputs. From the streets of New York to its idylls to Capri, the Gucci bag completes the Jackie O. allure, already strongly marked by this almost casual chic.
But she is not the only one to adopt it; men also find a certain charm in it. Peter Sellers or Samuel Beckett are thus photographed, the Jackie of Gucci on the arm.
The return of the Jackie icon from Gucci was only a matter of time. Alessandro Michele made it the key accessory of his Fall/Winter 2020 collection. In the form of the 1961 Jackie!
Medium, small or mini, the new Jackie 1961 retains its curved shape and iconic golden clasp. Cut in leather, black or red. It is available in a mini version in a wide range of pastel shades such as lilac, straw yellow, light blue and pale pink, but also in natural python.
The 1961 Jackie exudes all of Gucci’s 60’s elegance in its cut version in GG Supreme canvas with web band.
It must be said that it is directly inspired by a vintage Jackie bag taken from Alessandro Michele’s personal archives. And it is certain that the vision and uninhibited style of the current artistic director of the house can, a little more, affirm the versatile character of the Jackie 1961!