Could Massimo Giorgetti be bringing Emilio Pucci’s fashion house towards a more urban look, renegade yet refined? It was a collection with heavy aesthetics and imposing fabrics that went down the runway in Milan this January, with the mantra of “new rules to break the diktat”. This no longer fits into Emilio Pucci’s telltale lightly glamorous look, nor into his era. Giorgetti prefers rather to revive the historic codes of Pucci upon contact with original content made for a new generation in search of beauty.
In a time where tastes are increasingly intersectional, Massimo Giorgetti is able to compose a collection where couture clothing meets the spirit of underground and, with the same desire to break all the rules, draws a cool demeanor out of luxuriously self-assured nonchalance. Two motifs taken directly from the archives – the Monreale and El Borracho graphics – collude with a sharp, oversize silhouette without even flirting with retro influences. The result resonates in the mischievousness of these crisp pieces, reworked in macrame or embroidered feathers on denim or a cashmere cape. Embracing the brand’s sleek sense of fantasy, the Pucci print dress is dyed black and adorned with a faux-70s print that gives off an easy breezy attitude… This collection is a triumph, and the piece itself a must-have that’s more desirable than ever!
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