“The new Dior Homme Sport is a story that starts off strong, fast, and no holds barred. A hot rod that fuses a lively pleasure that’s made to last.” François Demachy couldn’t have said it any better. Imagined for a man with sleek elegance, this scent becomes part of an urban energy that’s both alive and aloof. Nonchalant. This is how François Demachy composed his perfume, by taking on an extremely persistant challenge. Fruity, spicy, electrifying, with a deceptive freshness, these spices indefinitely accompany it on a trail of freshness. This is how Dior Homme Sport is reinvented, in unison with an outdoorsy, sophisticated, and sexy rebelliousness. For the Dior man, life is a playing field.
This lightning temperament also makes the perfume take flight on notes of citrus, toned down upon contact with a fresh, fusional, pulpy, and fruity freshness. Blood orange – Demachy’s signature – meets the subtlety of essence of citron. This refinement diffuses lightly spiced notes that unite with notes of grapefruit. “I wanted to make the composition for Dior Homme Sport evolve, but I still preserved its woody signature. The base is noble and composed of rare woods. The “sport” essence is in the movement of this dialogue between the pulpy vivaciousness at the beginning and the reassuring response at the end,” confides François Demachy.
To incarnate the Dior man, the brand is once more counting on the tenebrous charm of Robert Pattinson – a Dior man with a mischievous and sexy style, powerful and velvety. With its sweeping cinematographic style, Dior Homme Sport can also count on the signature of Peter Lindbergh – in movement, his gaze decided and captivated, the Dior man is on a quest for his own liberty. This race will take off soon in an upcoming film to be released in 2017.
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