It was in 1867 within their workshops in the “Longines” fields of Switzerland that the eponymous label began its story. The illustrious watchmaker grew within the Agassiz family before being bought out by Swatch during the industrial crisis. Today, the winged hourglass brand is headed up by Walter Von Kanel, who bears witness to his historical attachment to the brand through multiple archives that he’s been conserving for several years. With a desire to pay homage to the oldest styles, the “Longines Heritage” collection was created with the 1954 “Conquest Heritage” as its cornerstone piece. Back then, the Swiss brand called on Grace Kelly to popularize their precision gem just as the actress was appearing alongside Cary Grant in “Dial M for Murder”. Ever since, its “silver sun” dial has been taken up through the ages and released throughout the years in steel, titanium, yellow gold, and pink gold versions.
A symbol of modern aesthetics, the Conquest watch has never ceased to put on emphasis on athletics. After horse racing, gymnastics, and alpine skiing, Longines teamed up with Roland Garros in 2007 for the French Open, launching their “Conquest 1/100th Roland Garros” style that disposes of an exclusive quartz movement and a flash memory microcontroller for extreme precision. Brought to the next level by orange accents, the emblematic color of tennis courts around the world, this style unites sports, heritage, elegance, and tradition. Chic and prestigious, the watch is adorned with scratch-proof sapphire and is anti-reflection treated. Waterproof up to 30 bars, the crown is screwed into place while the clasp reveals a three-fold safety catch. With prices ranging from 1,200 Euros to 2,000 Euros, the brand also disposes of four to eight different sizes for each model. It’s up to you to find just the right one…
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