The Lady Dior Bag Spring/Summer 2016

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“The couturier knows it: each woman is a princess.” An iconic piece born from a desire to capture Dior’s couture allure, this bag diffuses the Lady allure that was so near and dear to Christian’s heart. Elegant, carried by hand, it first came out of the ateliers in 1994, marking a bold break with the oversized trends of the era.

Two years later, the “Lady Dior” was christened on the arm of Princess Diana who got hold of one on a visit to Paris. Success would immediately follow its release in stores. Today, it’s the beautiful and talented Marion Cotillard that’s taking on this bag. The brand’s reference bag, the four letters D-i-o-r appear with a light tingle on a backdrop of the actress’ elegant movements. The hoop-shaped handle symbolizes a femininity rooted in couture gestuality.

This season the brand is releasing two new versions – and the ad campaign captures two in particular. Through the lens of German photographer Peter Lindbergh, Marion Cotillard shows off the Lady Dior in an atmosphere that’s equally enrapturing and poetic on the banks of the Seine. Featured is a black leather cannage motif style with a wide crystal-embroidered strap, as well as a micro-cannage metallic style evoking the original Napoleon III chairs that still haven’t ceased to hypnotize us.

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