For their new ad campaign, Hogan called on the talent of Sebastian Kim – a photographer who made a name for himself as assistant to Richard Avedon and Steven Meisel. He’s now done an inspiring campaign for Hogan, choosing to honor the newest versions of the brand’s icons in Montmartre with a mysterious but romantic story unfolding between French model Ophélie Guillermand and British model George Alsford.
Like a seasonal continuation of a dialogue that Hogan’s already been engaged in, the most iconic pieces in their repertoire can be found highlighted with the timeless romanticism and elegance of Montmartre filmed by day. The legendary H sneaker has been imagined on a wedge this season, redefining its character on Ophélie Guillermand’s feet. Instead of the legendary H label, a more discreet hallmark gives the sneaker a more graphic signature – sophisticated and modern, the shoe immediately gains in attitude. Hogan covered all the bases for the needs of today’s women, who are perhaps more adventurous than those of the past.
Strong in and proud of their heritage, the H by Hogan fits right into stylish and audacious Montmartre. Concise and precise, these sneakers are brought to the next level and become more charismatic with the addition of an atypical heel. By injecting a new zest into a sneaker that was the first example of casual luxury, the H becomes the perfect shoe when it comes to protection and practicality for ext winter. Check it out now in a short film and a number of shots done by Sebastian Kim.
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