Dior will be opening a pop-up shop entirely dedicated to beauty products on Paris’ 368 rue Saint Honoré.
80 square meters will be exclusively dedicated to the beauty universe in this first Dior Beauté boutique to set up shop at the heart of Paris’ 1st arrondissement. The black lacquered building shines with fluorescent neon lights while screens project films and some of the brand’s runways on repeat.
This pop-up shop is divided into three distinct universes. In addition to the brand’s iconic products like Dior J’adore, you can find the fragrances from the Collection Privée, created for the brand by François Demachy, in the Perfume space. The Colors space offers every Dior makeup line, from the classics that we know well to international lines, for the very first time. Finally, you’ll find lines such as Capture, Dior Prestige, L’or de Vie, and Diorsnow, an Asian palette that was hugely successful in Japan, in the skin care universe.
You’ll also be able to find custom services in this luxurious store. Get your perfume bottle engraved, get made up by makeup artists, just like the label’s runway mannequins, or even benefit from personal suggestions to maximize the effect of your products. For all hardcore fans of Dior’s beauty products who want to live out an exceptional experience, get to 368 rue Saint Honoré!
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